NEW YORK - The Inside, a direct-to-consumer home decor brand has received a $1.5 million investment from Forerunner Ventures, a commerce and retail venture capital fund.
Founded by Christiane Lemieux, The Inside aims to reimagine the furniture industry by leveraging virtual manufacturing and a zero inventory model to offer unique designs made quickly. Lemieux created The Inside as a solution to cost-efficient imports that inundate the furniture market.
“We want living spaces to be the backdrop of people’s lives and every bit as unique as their individual personalities,” says Christiane Lemieux, CEO and Founder of The Inside. “The Inside will transform the way people shop for furniture and interiors by making it less onerous, infusing as much joy and personality into the buying experience as the products themselves. Leveraging technology, we can for the first time detach value from price and create an assortment of styles for any mood. Our ability to bring designs directly from the runway to someone’s home will be a shock for the industry.
The items, made of wood and made-to-order printed fabric, include everything from chairs, couches and beds, to screens, ottomans and benches.
The company's prices average around $300. All products are made to order in the U.S. through a virtual manufacturing process that uses 3D models to allow for products to be adaptive, collaborative and flexibly priced.