Tyler Hillyard, Treg Sherman, and Tyler Sirak are three entrepreneurs who have figured out how to turn salvaged urban trees into gold. They are the masterminds behind Urbn Timber, a successful live edge wood products business in Columbus, Ohio.
The original business concept began with Hillyard, who started his woodworking career in 2009 at the age of 20.
“It was a dream of mine to be able to salvage trees that had either been blown down or cut down to make room for new construction, and then build finished pieces out of it. Live edge furniture had gotten very popular and that’s what I wanted to make,” he said.
After a few years of buying lumber locally from other woodworkers for building furniture, in 2012 he purchased a Wood-Mizer portable sawmill to convert logs into 4/4 dimensioned lumber. That enabled him to drive around the area with his father’s dump truck and mini excavator and gather the blown down trees himself.
Nearly four years later, Hillyard teamed up with Sherman and Sirak to form Urbn Timber. The company opened in January 2016 with a focus on creating unique live edge products.
Log to table
Live edge or natural edge is a style of furniture which incorporates the natural edge or contour of the wood into the design of the piece. This is in contrast to the squared edges of dimensional lumber.
“We buy our logs directly from the arborists here in Columbus. They are sustainably sourced or salvaged from trees grown within 15 miles of our facility, so whenever trees are down or have to be removed, we get them. We store the logs in our log yard and later saw them into boards which we sticker for air drying,” Hillyard said.
The trio primarily builds custom-made solid flat surface items such as dining tables, conference tables, kitchen countertops and islands from locally-sourced trees, including cherry, ash, hickory, maple, oak, sycamore, and walnut. Occasionally, they’ll work on other species, including osage and locust.
All work is done in-house with no outsourcing of labor. The 3,600-square-foot woodworking facility includes a 1,200 square foot metal shop for making bases and other items.
“We obviously do wood on wood construction, but a lot of our stuff is standing on metal. So if somebody comes to us, they can get both the woodwork and metal work done right here,” Hillyard said.
Customers range from local homeowners and businesses to other woodworkers. Although a majority of business is local, the customer base for lumber and finished products extends into other states and Canada.
“Some customers buy a raw slab and take it home to work on their own or they buy a finished item from us. If they don’t have the machines to deal with it on their own, we can process it and make cuts and they can go home and finish it,” remarked Hillyard.
Like any mill, Urbn Timber has its challenges. Sometimes they get logs with nails or lag bolts from swings and such. There’s always a risk every time they open up a log. “That’s why big sawmill companies don’t want them. There’s always a chance they’ll saw into hardware and no saw really likes metal,” Hillyard said.
“The chains on our mills are $100 each, so if we come into contact with metal it’s trashed nearly every time. And we’ve trashed plenty of blades doing that.”
Another challenge: Moisture
When logs arrive at the facility, they’re cut into slabs and air-dried for six to 18 months, depending on the species and size. After air drying, Hillyard and his partners take a moisture reading of each board.
“We put Wagner’s MMC220 moisture meter on the board and draw an outline around it with a marker. Then we’ll write the moisture content (MC) of that area on the board and the date right beside it. So we have a little legend on that slab as it goes through the drying process,” he said.
“We really like the fact that the Wagner meter is pinless and very accurate,” Hillyard added. The company previously used a pin meter, but, he said, “We kept breaking the pins in the board. Plus, it’s disheartening when you’re looking at a beautiful board you’re getting ready to build into a table and you see two giant peg holes in the middle where you had to check the moisture.”
Hillyard says he’s surprised at the number of woodworkers who don’t own a moisture meter. “It always blows my mind. When you’re working with wood, wood moves. The only way you’re going to ensure your project is staying flat and square is by knowing the MC of your wood. Not having a moisture meter is like cooking without a thermometer on your oven,” he added.
Once air dried, the logs are put into a de-humidification kiln for 10 to 12 weeks. This lowers the MC to between 6% and 10%. “We only dry about 3,000 board feet every three months. And during that time, we’re monitoring the MC about every two weeks with the moisture meter. We’re also checking the kiln’s temperature and humidity every three days to make sure it’s on par with our schedule,” said Hillyard.
“It’s very important for us to monitor how fast the material is drying. We don’t want to dry it too fast and introduce more cracking than necessary. But we also don’t want to dry it too slow because we have to make money,” he added.
After the wood is kiln dried, it must be checked again for MC. Since Ohio has lots of humidity in the summertime, but low humidity during the winter, the wood is either expanding or contracting, Hillyard explained. “We notice that the finished wood, even a kiln-dried piece, expands and contracts in its width for the most part.”
Since Urbn Timber doesn’t have a climate-controlled shop, the humidity inside fluctuates with the outdoor humidity. To ensure the wood is equalized with the environment before working on it, they continue to monitor its MC. And while they shoot for 6 to 8 percent MC, Hillyard says the wood normally equalizes at about 10 percent.
Social media marketing
Besides the exceptionally high-quality live edge products for which Urbn Timber is known, there’s another reason for its success – social media. By using social media daily, they’ve converted Facebook and Instagram posts and ‘likes’ into dollars and cents.
“Social media has been a great way for us to grow our business and maintain contact with our customers. For instance, a lot of our customers love seeing their product being built. While we’re building it, we’re also sharing the process with them through social media. It gets them excited and makes them feel a part of the construction,” said Hillyard.
Through social media, the company markets to a wide local audience. And when they post ads on Facebook and Instagram, it doesn’t cost a lot of money.
“We just spend some time every morning making sure we have a post out there – reminding people what we’re doing and that we’re still around,” he remarked.
Based on Urbn Timber’s performance and product quality, the company should indeed be around for a long time.
Author/source: Tony Morgan is a senior technician for Wagner Meters. For information call (844) 829-3335, (800) 634-9961 or visit wagnermeters.com.
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