La-Z-Boy launches 'Long Live The Lazy' campaign

Sometimes a person has to fight for the right to stay in, recline back, and take a nap. 

Photo By La-Z-Boy

La-Z-Boy is standing up for the right to be lazy. For those people who are sitting and reclining back, for those who let the dishes soak overnight and who put off moving the lawn until tomorrow-ish – La-Z-Boy has your back. 

They are standing up for those and others recliner with the company’s new “Long Live The Lazy” marketing campaign.


And for those who have a "let's go out" offer, but really want to stay in and recline, La-Z-Boy offers a solution – The Decliner. 

The Decliner is the first-ever AI-powered recliner that declines invites for you, so you can do what you really want to do. Simply pull the handle, and it will craft a perfect excuse for missing out. 

To win a Decliner, share the most creative excuse for missing out, ie staying in. Three Decliners are available exclusively through an online contest seeking the most creative cancellation excuses used to embrace the joy of missing out.

Entries can be submitted on; via social media by tagging @Lazboy and including the hashtags #LongLiveTheLazy and #contest on Facebook, Twitter, Instagram or TikTok; and by posting on La-Z-Boy social media posts about the contest. The deadline to enter is 11:59 p.m. ET on Monday, Sept. 11.



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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).