CIFF Shanghai furniture show draws 118,400 to live event
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SHANGHAI, China -- The 46th CIFF Shanghai 2020 took place just six weeks after the 45th CIFF Guangzhou, which was moved from March to July due to the pandemic. This last edition of CIFF was reported to be a success, with 1,000 exhibitors occupying about 750,000 square feet of exhibition space and attracting 118,409 industry professionals.

Concluding on September 10 after four days under the same roof as the Shanghai Hongqiao National Exhibition & Convention Centre, the 46th CIFF Shanghai 2020 represented the entire furniture industry chain: home, outdoor and leisure furniture, home decor and home textiles, office, hotel, and commercial furniture and, thanks to the overlap with the Shanghai International Furniture Machinery & Woodworking Machinery Fair (CIFF/WMF) 2020, machinery for the furniture industry.

The 46th CIFF Shanghai 2020 was committed to strict pandemic prevention protocols, services dedicated to visitors, and the digitization of some exhibitions, thus integrating offline and online activities.

The collaboration between CIFF and Red Star Macalline was directly connected the fair’s exhibition and promotional event with the purely commercial activity of distribution in showrooms.

CIFF collaborated with the main associations, media, and institutions in the field of design to organize as many as 50 conferences and forums and 10 themed exhibitions.

Design was also the true star among exhibitors in the Design Hall, divided into the Contemporary Design Hall, the Modern Design Hall, where higher-end products were presented, and the Trendy Design Hall, where neo-Chinese styles was concentrated.

Featured within the Sofa Flagship and Sofa Premiums, the main brands of upholstered furniture presented the newest trends and most innovative features.

The Office Environment Hall and Outdoor Furniture Hall presented the latest designs for the home office, smart office, and trendy outdoor environments.

The 48th CIFF Shanghai will take place September 3 to 6, 2021, and the 47th CIFF Guangzhou 2021 will run March 18 to 21 with home furniture, home décor and home textiles, outdoor furniture and home textiles, and outdoor and leisure furniture; and, from March 28 to 31, office furniture, hotel furniture, commercial furniture, and furniture for public spaces, as well as furniture machinery, components, and raw materials. See www.ciff.furniture

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About the author
Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].