MILAN, Italy – Xylexpo, the biennial international exhibition, has decided to change its exhibit calendar from five to four days. Beginning with the next edition, scheduled from Tuesday May 26 to Friday May 29, 2020, at FieraMilano-Rho, Xylexpo will last four days. The decision was taken unanimously by the managing board of Cepra, the operating arm of exhibition owner Acimall, at the meeting held on October 10.
"This option had been on the table for a while”, said Luigi De Vito, vice president of Acimall and Scm Division director. “The pace has changed, the exhibition business, like the manufacturing industry and the woodworking machinery sector specifically, increasingly requires (people) to optimize and make the most of time, in line with the real requirements and schedules of your target.
“Therefore, it was necessary to align a major event like Xylexpo not only with these logistic and cultural changes, but also with increased customer focus and a number of current trends already visible in the most important industry exhibitions around the world. By adopting a four-day schedule, Xylexpo offers a more practical, up-to-date, modern and effective business and in-depth information opportunity to the entire global value chain."
“Xylexpo keeps moving into the direction taken in recent editions, progressively strengthening its role of “high-tech” exhibitions, presenting solutions with high innovation content to industry operators with a clear goal in mind: find technologically advanced solutions”, added Raphaël Prati, vice president of Acimall and corporate marketing & communications director at Biesse Group.
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