Event Coverage
Malaysian Furniture Show Partners With Alibaba for Online and Offline Trade Show Sales
By Bill Esler
MIFF-2016.jpg
KUALA LUMPUR, MALAYSIA - At the Malaysian International Furniture Fair (MIFF) 2016, the region's biggest global furniture market, trade show operator UBM will partner with Alibaba B2B, a business section of China's answer to Amazon.com., in an effort to link online and face-to-face business trade show exhibitions and sales.  
 
The MIFF five-day show, running March 1-5, expects 500 exhibitors at the Matrade Exhibition and Convention Centre in Kuala Lumpur, drawing thousands of global buyers from as many as 140 countries and regions.
 
The pilot event for mixing online and in-person business-to-business sales will be staged by Alibaba for the first time outside of  China and is the sole furniture sourcing event for the initial phase of the strategic alliance, the addition of Alibaba B2B. Buyers will also enjoy additional O2O experiences through integration of Alibaba's Trade Assurance program to select MIFF exhibitors as well as onsite matchmaking programs.
 
Malaysian International Furniture Fair (MIFF) is an export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. 

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.

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