KUALA LUMPUR, Malaysia - Malaysian companies are scaling up on their offerings to global buyers when they take over the show floor at the 23rd Malaysian Internatonal Furniture Fair.
The annual trade event will be another record breaking show when it opens on March 8 with 543 Malaysian and overseas exhibitors at the Putra World Trade Centre and Matrade Exhibition and Convention Centre for four days.
PCG Soon Lee Sdn Bhd has created a new line MOBU Living with European designers. The company which has been producing pre-dominantly wood furniture for 18 years is the first in Malaysia to use 100-percent synchronized emboss melamine faced chipboard from Germany.
PCG Soon Lee Sdn Bhd uses synchronized emboss melamine faced chipboard from Germany.
"MOBU Living is inspired by the Italian words Buona Mobilia (Italian) which means good furniture. The direction of MOBU Living is to create a new standard of contemporary furniture in the market. Our company is well known for good quality control. We want to offer endless possibilities to create your very own inspiring home," said Managing Director Pong Choon Guan.
Seow Buck Sen, an expert for over 30 years in a wide range of home and office furniture is back to woo customers with its latest collections with an in-stock programme that offers 14-day delivery with no minimum order quantity.
Ah Hai Industries is showcasing high quality outdoor furniture made from rubber wood processed with a high temperature drying technology from Europe, which makes the wood stronger, more versatile and longer lasting because it is much more resistant to decay and humidity.
"We also take pride in the fact that no resins or chemicals are used during the entire process in keeping with our mission to provide green alternative products for dining, kitchen, and even outdoor furniture," said Managing Director Lim Hee Tiang.
Inception Design is letting natural beauty shine on its wood slab furniture and enhanced with a variety of functions.
"For instance, we have installed drawers and storage compartments on a solid wood slab for our TV cabinet design. Another example is a work station with all the necessary storage space. Our intention is to bring people closer to nature and bring this element into their living/ working space," said Design Director Philip Khor.
Gamma Wood, which specializes in a wide range of home furniture with markets in the United States, South America, Asia, and some African countries, continues to churn creative designs to attract buyers and has embarked on high technology automation to ensure consistent high quality and to meet increasing orders.
"We believe that it can only be beneficial to the buyers if we keep innovating on better ideas. We consider not only the creative and aesthetic exterior of our furniture, but also take into consideration the stability of the product structure and comfort level," said Marketing Manager Cindy Chua.
Eonmetall Systems is breaking tradition with a fresh spin on storage steel racks. Brand 180°Rack is a series of colourful shelving and storage solutions for use at home. The mix-and-match racks are adjustable and easy to assemble.
"180°Rack is setting off a transformational change for steel rack applications to enhance and metamorphose the lifestyle of our customers," says Chief Operating Officer Kent Goh.
MIFF 2017 will feature a dedicated segment to work place solutions called MIFF Office which will be the biggest exhibition of office furniture in Southeast Asia.
Ms Karen Goi, MIFF General Manager, said: "We are delighted at such a wide spectrum of new products and marketing ideas from exhibitors. Buyers want to see more innovative products and the exhibitors are responding very well. This will boost trading and business synergy at the show."
Visit www.miff.com.my for more information on MIFF 2017.
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