Hettich plans hybrid event platform for early 2021
November 17, 2020 | 3:18 pm CST
Hettich president and CEO Tommy Burgess.

Hettich is organizing a new type of hybrid event for 2021: HettichXperiencedays. The new event is intended to enable the company to reach all customers and partners around the globe under pandemic conditions,

As long as developments remain unpredictable, Hettich's main concern is to minimize the risks for all stakeholders. "With our HettichXperiencedays, we are sending a clear signal in 2021," Hettich president and CEO Tommy Burgess said. "The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach. We cordially invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or location. And 2021 promises to be a very special Hettich experience for all."

In spring 2021, HettichXperiencedays will run for several weeks as a "hybrid," all-inclusive program. This means that besides physically presenting new releases and opportunities to visit the show in real life, numerous virtual formats with live acts are also planned.

"Our event platform features various modules that can be combined in numerous ways,” Burgess said. “With the support of our international sales teams, we can offer a tailor-made program for every target group throughout the entire event. Despite Covid-19, this will give us the opportunity to engage in intensive dialog with our customers and partners from all regional markets and to inspire them with our solutions, whether 'offline' on location, or online, just as the case may be."

Hettich has been hard at work during the last few months preparing for 2021, and the pioneering spirit can be clearly felt: it's high time to venture into new territory. See www.hettich.com

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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].