JAMESTOWN, N.Y. – Case goods and ready-to-assemble furniture manufacturer Bush Industries, Inc. will announce significant ramp up of new products next week at NeoCon 2016 in Chicago.
Executives of Bush Industries purchased the company in November of 2014 and since taking ownership, have increased investments in new products, launching over 900 new SKUs and product bundles in 2015 alone and has another estimated 170 already in the pipeline for 2016.
Staying In Sync with Today’s Customer One of the objectives for the new products launched by Bush has been aimed at increasing efficiency, effectiveness and comfort.
“We have focused our efforts on developing products that support sit to stand functionality and collaborative work applications for office environments. For the home, our new products were created in response to current trends and finishes.” remarked Director of Design at Bush, Joe Ruedinger. “We’re also continuing to explore and develop new formats that cater to the way people are working at home.”
Bush Industries has taken a thorough look at their complete portfolio of products, adding new finish options and extensions to existing product lines while simultaneously introducing completely new SOHO designs such as Broadview and Yorktown that boast new finishes and new storage functionality. For commercial interiors, Bush has launched the next generation of their flagships Series C & Series A lines called Series C Elite which consists of 85 individual products and is available in over 200 pre-configured bundle options for ease of shopping and selection. This extensive small and medium business line expands on the key strengths of its predecessors offering expanded flexibility in sizes, formats & price points; new functionality and a significant improvement in value.
Bush also expanded into new product categories. In February, they launched into the ergonomic office solutions space with their Height Adjustable Standing Desk, a category that is growing in popularity.
“There are several height adjustable products in the market now, but we made ours stand apart with a budget friendly price point and design that fully integrates with other Bush products for acomplete and cohesive workspace.” said Joe Ruedinger.
Other categories added include: Privacy Screens, Storage and Panel-Based Workstations.
Bush stands for more than just the products they produce. The company’s vision is to provide home & small business furniture customers with a shopping, delivery, and installation experience that is easy, fast and affordable, creating spaces that are appealing, productive and safe.
“Over the past several years we have worked diligently to create both furniture and the operational infrastructure to support this vision.” said Michael Evans, Bush’s CMO. “We are now capable of shipping over two thousand individual SKUs the next business day and managing their delivery nationwide all for a flat fixed price per item. This vision is the driver for everything we do and is the reason our supply chain capabilities and service offerings surpass those of other manufacturers in the industry. The new products were all designed to align directly with this model and we are excited to share them with our customers.”
View some of the new designs recently released by Bush herehttp://s7d5.scene7.com/is/content/BushIndustriesInc/LOOK_BOOK.pdf
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