Sherwin-Williams 2020 Colormix Forecast highlights balance

CLEVELAND, Ohio -- Sherwin-Williams, through its Global Color & Design Center in Greensboro, North Carolina, has announced its 2020 Industrial Wood Colormix Forecast. This forecast is built to inspire product developers and manufacturers of wood products to create finishes in line with consumer preference shifts based on global, cultural and economic influences.

“Due to the hustle and bustle of everyday life, self-care remains a top priority for many as we head into 2020,” said Lauren West, global color and design director for Sherwin-Williams Industrial Wood. “Individuals are gravitating toward finishes that bring a sense of warmth and comfort to their homes and offices, resulting in the creation of spaces that allow them to recharge and relax.” 

As part of the Sherwin-Williams Color Forecast Team, West, who leads color and design for the Industrial Wood Coatings division, collaborated with color experts from the Sherwin-Williams Paint Stores Group, led by Sue Wadden, Director of Color Marketing. This team spent the year researching color, design and pop culture trends across the globe, culminating with a workshop in which they identified five trend stories that highlight consumers’ desire to achieve balance when it comes to work, family and commitments that encompass everyday life.

The Global Color & Design Center in Greensboro is where inspiration and innovation meet. GCDC experts provide insights into the latest color and finish trends, and work with manufacturers one-on-one to develop proprietary finishes that can come to life in production. The GCDC has contributed to the success of its customers in industries including: residential, contract and hospitality furniture, kitchen and bath cabinetry, flooring and architectural building products.  

“GCDC experts don’t just study trends – they are immersed in them, living and breathing them every day, studying influences behind them, and translating them into color forecasts specific to each industry,” says West. Serving as partners in product development, GCDC experts leverage data from industries Sherwin-Williams serves and from architectural paint color data gained across more than 4,800 Sherwin-Williams paint stores in North America. 

To download the Sherwin-Williams 2020 Colormix Industrial Wood Forecast brochure, visit


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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].