ALEXANDER CITY, Ala. — Wellborn Forest Cabinetry, a semi-custom cabinetry manufacturer, has announced the launch of the YBOR Collection, a melamine line under its Nova South full-access platform. This new collection stems from a series of exciting updates from the company, including the continued success of Quartersawn White Oak in its framed cabinetry program and the introduction of a refreshed brand identity, reinforcing the company's evolution and its renewed commitment to thoughtful design, dependable performance, and craftsmanship.
"The YBOR collection is ideal for customers who want modern style with the confidence of long-lasting durability and simple maintenance." said David Goldblatt, vice president of Sales and Marketing.
Designed for homeowners, builders, and designers seeking premium modern style, the YBOR Collection blends sleek modern aesthetics with durable, low-maintenance performance. Made from high-quality melamine, a low-pressure laminate, YBOR is available in high-gloss, super matte, and textured finishes that bring a refined, contemporary feel to kitchens, baths, and living spaces.
"The YBOR collection stands out in both style and function," said David Goldblatt, Vice President of Sales and Marketing at Wellborn Forest. "It's ideal for customers who want modern style with the confidence of long-lasting durability and simple maintenance."
Alongside YBOR, Quartersawn White Oak continues to gain momentum in the market, the company states.
"Quartersawn White Oak gives designers a timeless look on a species with significant character and a fresh, modern edge," said Goldblatt. "Its unique warm texture makes it a standout in any space."
Coinciding with these product updates is a refreshed Wellborn Forest brand look that reflects the company's transformation and unwavering dedication to quality and personalized service.
"This brand refresh is more than a new look—it's a signal of our continued growth and commitment to better serve our customers," said Anthony Zellars, president at Wellborn Forest. "We've listened, we've improved, and we're excited for what's ahead."
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