Superior Cabinets launches next generation of Fusion finishes on MDF
December 13, 2018 | 4:47 pm CST
SASKATOON, Saskatchewan - Superior Cabinets, one of Western Canada’s leading kitchen cabinet manufacturers based in Saskatoon, Saskatchewan, Canada launched a new vFusion Evolution Collection, the next generation of its MDF Fusion Finishes Collection.
Fusion Evolution is a collection of wire brushed textured MDF finishes which are available in over 30 trending-color solid paint finishes.
“Fusion Evolution is our next chapter of product innovation,” said Jason Warkentin, Vice President of Manufacturing of Superior Cabinets. “Our original Fusion Finishes Collection has been a huge success for us, but we knew we had to keep innovating and pushing the line to further satisfy the needs of our stores and dealers.”
Unfinished sample door
The Fusion Evolution wire brushing technique on MDF results in a complex, authentically textured cabinet door that is then finished, elevating the textured cabinet look far beyond other wood-alternative products such as thermofoil, melamine and laminate.
Superior launched their initial Fusion Finishes Collection in 2010 to fill a market gap and demand for lower-cost product alternatives to wood cabinets. Their Fusion Finishes Collection quickly evolved to become over 50 percent of their annual sales and helped to cement MDF as a viable and trusted solution for today’s kitchens.
It also introduced a new segment of product offering for the cabinet industry by creating a process that has never been done before, as it was the first time MDF had ever been stained and hand-chalked at scale. In 2017, Superior’s Fusion Finishes Line was selected as the winner for the Best of KBIS – People’s Choice Award in the kitchen category at the Kitchen & Bath Industry Show (KBIS) in Orlando, Florida. The company also detailed Fusion's development in a presentation at WMS 2017 in Toronto.
“Nothing has ever been done like this before to this level in the cabinet industry,” said Mark Buller, Executive Chairman and Owner of Superior Cabinets. “For years, wire brushing has been done on wood cabinets, but it is very expensive and often unaffordable to many price-conscious consumers. We feel we have successfully filled this market gap with Fusion Evolution and now it’s time for us to bring these affordable, high-end wire brushed cabinetry and finishes to homes in Canada and the United States.”
Superior Cabinets will continue to evolve the Fusion Evolution Collection, as they continue their expansion into new dealer markets in Canada and the United States.
Superior Cabinets, in operation since 1980, is one of Western Canada’s leading manufacturers and suppliers of frameless kitchens with a long-held and well-earned reputation for fine quality products, outstanding customer service and dedication to employee success. Superior sells through their retail stores in Saskatoon, Regina, Calgary and Edmonton, as well as a network of 75 dealers with significant room to grow, leveraging their cabinet production facility based in Saskatoon, Saskatchewan, Canada. For more information visit www.superiorcabinets.ca
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