Nexis3 and Olon introduces VelourTouch to cabinet doors

Nexis3 and Olon Industries have teamed up to produce a premium painted cabinet door alternative.

ROCHESTER, N.Y. – Nexis3 and Olon Industries have teamed up to produce a premium painted cabinet door alternative.

Olon makes a matte material called VelourTouch that is available as a laminated panel and profile wrap. The company describes it as having a smooth finish that resists scratches and fingerprints and competes directly against painted wood – at a fraction of the price.

Nexis3 makes premium cabinet doors and cabinet boxes and has partnered with Olon to bring the VelourTouch product to the North American market. The doors are available in the NEXGEN Shaker in traditional and transitional profiles, Slab, and 3 Piece varieties in nine colors.

“Wood is not going way, even with the surge in man-made materials,” said Steve Schoenacker, CEO of Nexis3. “Matte finishes are quite popular for certain. But, when faced with the price tag of a painted wood door, it is easy to see why there is such a push for an alternative product like VelourTouch. It competes on so many levels. VelourTouch is positioned well below some of the high-end alternatives in terms of price yet offers immense quality and lots of options in color. It is a great choice.”

“Nexis3 is doing a great job of separating itself from other door makers. They are one step ahead of the trend and positioning themselves to answer the demand issues far and wide. We love being in partnership with them, especially when you see the amazing quality of their VelourTouch doors,” said Bob Walsh, U.S. national sales manager of Olon Industries.

Nexis3 has been producing cabinetry and closet components for more than twenty years and sells directly to cabinet-related shops and OEM accounts throughout North America.

Olon is celebrating its 40th Anniversary of designing and manufacturing an extensive range of innovative, integrated woodworking component products for the North American furniture and cabinet-making industries.


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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).