Yorktowne Cabinets, a unit of Elkay, was rated second most trusted brand of cabinetry.
Yorktowne Cabinets, a unit of Elkay, was rated second most trusted brand of cabinetry.
NEWPORT BEACH, Calif. - Masco's Merillat ranks highest in trust among cabinet brands according to Lifestory Research America's Most Trusted 2016 Cabinet Brand Study. The independent report doesn't mention IKEA or Thomasville, which have rated high in other studies. 
 
Based on 10,870 consumer opinions, the study tracks how trust impacts consumer's evaluations of top cabinet brands used in new home housing. As the 2016 Lifestory Research America's Most Trusted Cabinet Brand, Merillat produced the highest Net Trust Quotient Score, followed in order by:
(2) Elkay's Yorktowne  
(3) Bruce
(4) American Woodmark's Timberlake
(5) Custom Manufacturing & Design's Quaker Maid 
(6) Masco's KraftMaid
(7) Elkay's MasterCraft
(8) ACPI Armstrong
(9) FBHS MasterBrand Kitchen Craft
(10) FBHS MasterBrand Decora
11) FBHS MasterBrand Aristokraft
(12) FBHS MasterBrand HomeCrest 
 
In the annual JD Power study, last  issued in April 2015, IKEA cabinets outranked Thomasville, Armstrong, and Diamond cabinets, to earn J.D. Power's highest customer satisfaction rating for the second year in a row. That study included a measurement of the sales experience, where consumers tend to enjoy buying from IKEA.   
 
The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home. In the Lifestory Research America's Most Trusted Study, consumers are asked about their trust in home based brands.
 
Trust is measured through the Lifestory Research Net Trust Quotient Score in every brand can be divided into three categories: "advocates," a customer who feels a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and "antagonists," who are skeptics with little, if any, trust in a specific brand. Study details at  lifestoryresearch.com/most-trusted/
 
 

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