RESTON, Va - The Kitchen Cabinet Manufacturers Association has redesigned and rebranded its website, KCMA.org. Unveiled Nov. 1, the website offers a clean, uncluttered design that incorporates improved functionality and enhanced content. The website announcement is in coordination with a rebranded identity for KCMA – equipped with a redesigned corporate logo and two certification seals.

In addition to improved design features, KCMA has incorporated a growing dedication to educational resourcefulness for the variety of cabinet industry audiences, including cabinet manufacturers and suppliers and industry professionals and consumers. “Creating this new website and visual identity has been a wonderful experience, as we have taken the many aspects of the industry and translated them into imagery,” said Betsy Natz, CEO of the KCMA.

“With the new website and logo, we are taking the opportunity to strengthen and modernize how we represent our association and promote the industry to our members, government officials, the media and the communities in which we operate,” she added.

The new website will serve as a platform to highlight KCMA’s three service pillars- Quality, Advocacy and Leadership.
Quality: Bringing together members and other key stakeholders to enhance the understanding and value of the association’s two cabinet certification programs.
Advocacy: Promote business growth by representing members’ interests through policy decision-making in legislative and regulatory processes
Leadership: Provide members opportunities to create meaningful relationships by providing management tools and educational opportunities for business and relationship development.

The KCMA is a non-profit organization founded in 1955 to represent companies who manufacture kitchen, bath, or other residential cabinets, and key industry suppliers. With a membership now over 300 strong throughout North America, KCMA works to advance the industry through advocacy, setting standards, sponsoring research, and providing management tools and educational programs. In addition to information at KCMA.org, connect with KCMA on Twitter @KCMAorg and LinkedIn.