Understanding Disruptive Innovation
Disruptive innovation is a term that was coined by Harvard professor Clayton Christensen, and discussed in his book The Innovator’s Dilemma. You might think ‘disruptive innovation’ is about inventing something SO unique that it disrupts an industry. In reality, it has a much more concise definition, usually interpreted as a cheaper, simpler and more accessible version of a product or service for a completely different market share than the original, more expensive counterpart - which eventually overtakes the industry.