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builddirect

FREE WEBCAST: WOOD 100 Success Strategies

Singing Paint and Other Attention-Grabbing Marketing

Singing paint and chocolate flooring: two clever examples of marketing that got my attention.
By Karen M. Koenig, April 1, 2014 | 2:18 pm CDT
Singing Paint and Other Attention-Grabbing Marketing

Canadian News

Real Chocolate Flooring Sweetens BuildDirect's Offerings

BuildDirect has added real chocolate plank flooring to its lineup of hardwood, laminate, engineered wood and other floor product offerings. Available April 1, BuildDirect's Chocolate Sensation Handscraped Classic Collection is available in dark, milk chocolate and white.
By Karen M. Koenig, March 31, 2014 | 1:47 pm CDT
Woodworking Industry News | 06/17/2026
ABC: Construction backlog indicator surges in May, contractor confidence slips
Event Coverage | 06/17/2026
2026 NAFCD + NBMDA Annual Convention opens registration
Woodworking Industry News | 06/17/2026
Oregon completes reforestation project through Good Neighbor Authority
Woodworking Industry News | 06/17/2026
U.S. Endowment seeks proposals to repurpose closed mills
Woodworking Industry News | 06/16/2026
Smart furniture layout can increase restaurant revenue
Woodworking Industry News | 06/16/2026
May housing starts fall, multifamily construction drops sharply
Design | 06/16/2026
Häcker Kitchens launches Limited Edition 1926, celebrating Frankfurt Kitchen centennial
Furniture | 06/16/2026
Judging panel announced for 30th annual Pinnacle Awards
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