There is a number I talk about with business owners that often gets them confused and a little bit upset. It's part of the language of success they still don't teach in school.

Ever lost a deal - and then scratched your head wondering HOW “the other guys” can possibly build it that cheap?

I fell for it. I am not talking about being duped, I’m talking about tricks I play on myself to work smarter not just harder.

He felt guilty saying it….I want to work less and earn more.