Walker Zanger launches new website and e-commerce initiative

Walker Zanger, makers of a  luxury brand in tile and slabs, has launched a new website. The recent upgrade was designed with the emphasis on better serving their dealer and distributor network and providing customers with an easy-to-navigate platform to find the appropriate product for their project. 

The new website, built from the ground up, took almost a year of research, design, and development, and is the company's first step towards modernizing its’ sales channels. Now, the new website allows the Walker Zanger team to constantly update its look and feel, and add modern resources, proven essential during the past 24 months, said Todd Midas, senior vice president of sales for Mosaic Companies – Walker Zanger's parent company.

"Although we understand that it is impossible to avoid overlapping between our web and physical presence, we know that by not doing so, we would collectively lose more than we would gain," said Midas. "More than virtual point-of-sale, the new website is the single largest support tool to our dealer and distributors across the country."

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).