DETROIT – Executives of Stiles Machinery, Inc., commented on the rebranding of equipment carried by Homag Group at a meeting just after the recent Executive Briefing Conference.

Christian Vollmers, president of Stiles, said that Homag’s rebranding represented a new approach that would be shown at Ligna. The new approach will be that Homag offers a “world of solutions.”

Earlier, Stiles announced that six woodworking machinery brands will unite under a single name in May. The Brandt, Butfering, Friz, Holzma, Homag Automation, and Weeke brands will come together under the Homag name.

The Homag name will be attached to panel saws, a wider range of CNC machining centers, a complete line of edgebanders, profile wrappers, automation technology, and widebelt sanders.

Homag will also occupy a new location at the sprawling Hanover fairgrounds where Ligna is held. In addition, Stiles Machinery will not have a separately identified display at the biennial exhibition May 22-26.

Chris Dolbow, director of marketing for Stiles, said that the Grand Rapids company will be bringing 100 customers from the United States to Germany. These are wood products companies that are seeking the latest technology and methods. Many of these same companies have also participated in Stiles technical tours of Europe, and the EBC. Dolbow said that these companies are making the trip to Europe to look for ideas that will help them improve their stateside manufacturing operations.

Wood products companies that don’t make the trip to Germany will have a chance to see the new Homag rebranding at the Stiles Machinery display at AWFS Fair in Las Vegas, July 19-22. Stiles customers can see the new lines of Homag machinery starting at AWFS, where Stiles will offer hands-on demonstrations of technology and support services.

Stiles will continue to provide equipment and software, consulting, education, service and support to its woodworking customers in North America. See

Have something to say? Share your thoughts with us in the comments below.