TOANO, Va. - Lumber Liquidators debuted a laminate flooring that it says has double the water resistance of existing products. The new Dream Home Ultra X2O Laminate was launched as part of its Spring Flooring Season.
"Laminate flooring has come a long way but X2O takes it further," said Jay Quickel, VP Merchandising at Lumber Liquidators. It is also certified for low chemical emissions at ulcom/GG UL 2818.
"It has the authentic hardwood look, ease of installation and durability for which Dream Home laminate flooring is known, while offering twice the water resistance of standard laminates."
Laminates rely on a click mechanism or coating, but X2O is water-resistant through the core, technology that is exclusive to Lumber Liquidators. With this highly unique core and protective wear layer, X2O laminate flooring resists scratches and gouges, making it a great solution for busy families and homes with large pets. Its water resistance provides greater protection from spills and what inevitably gets tracked in from outside.
Since laminate flooring is easy to install, maintain and care for, it's ideal for rental properties and DIY projects. Its moisture-resistance establishes it as an option for installation in laundry rooms, basements and other areas where traditional solid hardwood may not be suitable.
All this utility doesn't mean sacrificing beauty. Dream Home Ultra X2O Laminate comes in an array of styles made in Europe that bring the stunning look of hardwood flooring to any room. Spring Flooring Season catalogs, featuring Dream Home X2O and hundreds of other flooring styles, are available at all Lumber Liquidators stores.
Lumber Liquidators now has 380 locations for specialty retailer of hardwood flooring selling more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate, tile, resilient vinyl and engineered vinyl plank.
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