BOSSIER CITY, La. — Hardware Resources, a hardware supplier to the kitchen and bath industry, has updated its logo and brand statement to reflect its "commitment to trade professionals."

The company says the new brand statement, Built Around You, reaffirms the company’s dedication to partnering with industry professionals who design and build dream kitchens and baths across America. Central to the "Built Around You" message is the recognition that Hardware Resources’ success is closely tied to their customers’ success. 

Hardware Resources also introduced a logo design that features a stylized ‘HR’ icon incorporated into a vertical or horizontal format. In a nod to Hardware Resources’ history, the company said the new logo's colors retain red and black, but with a more modern tone. The design element of the lowercase ‘r’ in the HR icon resembles half of a house which symbolizes the company’s dedication to being built around customers and their role in the housing industry.

"We are excited to introduce our new logo and brand statement, which embody our identity as a company building the future by helping our customers be successful,” said Greg Gottlieb, CEO of Hardware Resources. “We believe strong, direct communication with our customers gives us an advantage in developing product innovations that matter. Launching the new logo and brand statement illustrates our commitment to keep growing by building around our customers’ success.”