DUBUQUE, Iowa — Flexsteel Industries Inc. has announced its partnership with 3D Cloud, the leading provider of 3D digital asset management, 3D product configuration, and 3D product visualization solutions to the furniture industry. This strategic collaboration aims to bring world-class product visualization assets to over 2,500 Flexsteel retailers.

After an extensive vendor evaluation, Flexsteel chose 3D Cloud as its 3D technology partner. This partnership will enable Flexsteel to equip its retailers with the tools they need to offer compelling brand experiences that improve customer satisfaction and engagement.

"3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualization for furniture manufacturers," said Mike McClaflin, CIO at Flexsteel. "Their approach simplifies the rapid deployment of a comprehensive 3D program, including self-service product renders, WebAR, and product configurators."

Flexsteel, which ranks #37 on the FDMC 300 list of top North American wood products manufacturers,  is introducing 3D Cloud Product Configurators and 3D Cloud WebAR for 440 products, with plans to add more over the next several months. Initially available on Flexsteel.com, the company is considering adding an e-commerce integration on its website and offering configurators that can be deployed on dealer websites.