LEOMINSTER, Mass. – AIS, a manufacturer of commercial office furniture and seating, has unveiled a new website. The new site reflects the evolving company brand launched earlier this year. From the AIS logo to imagery to helpful content that’s fun to explore, the new website immerses visitors in the AIS experience.
The website is based on how users navigate sites and look at office furniture today. The site uses “responsive design,” which means it automatically reformats to provide the best visual experience based on the user’s viewing device, whether that’s a computer, tablet or smart phone. A straightforward site structure and a simple search function make it easy to find content.
Site visitors can browse all AIS products: panel systems, benches and desks, laminate casegoods, tables and conference tables, storage, seating, work tools and accessories. They can view spaces by application, such as open-office plans, private offices and conference spaces. AIS’s showrooms at headquarters in Massachusetts as well as in New York City, Chicago and Washington, D.C., are visually displayed on the site. Client spaces and case studies, for example, Vortex Optics, TrueFit and Vertex Pharmaceuticals, also are showcased.
A resources section includes important product information, the multitudes of available fabrics and finishes, design resources, GSA and state contract information, and the AIS image library.
The website’s image library has been expanded and enhanced. This virtual one-stop-shop is an extensive resource for high-resolution visual product content, including professional photography, renderings, snapshots and videos. Individual products as well as products depicted in designed spaces are featured.
A search tool on the image library allows designers to locate exactly what they’re looking for, by typing in keywords. Five options: Product Category, Product Name, Image Type, Application and Space, help to narrow down the search. The Image Library already contains nearly 2,000 items. About 25 new images are added each week. Hundreds of users from all over the country access and use the library weekly. See http://www.ais-inc.com/
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