Finance firm closes $30 million loan facility to a custom furniture company
January 27, 2022 | 2:50 pm CST

Interior Define makes customizable furniture with thousands of options.

FARMINGTON, Conn. -- Horizon Technology Finance Corp., a specialty finance company that provides capital in the form of secured loans to venture capital-backed companies closed a $30 million venture loan facility to Interior Define Inc., a D2C furniture brand.

Horizon funded $12.5 million of an initial $20 million draw, and a private investment vehicle managed by Horizon Technology Finance Management LLC, Horizon's advisor, funded $7.5 million.

Interior Define is a customizable D2C furniture brand offering thousands of upholstery items as well as dining, lighting, and decor, through e-commerce and an expanding brick-and-mortar presence. Its made-to-order production approach offers over 150,000 specific furniture variations, enabling customers to design, personalize, and purchase furniture affordably, allowing the company to design new products more quickly and economically than competitors. The company is backed by an investor syndicate, including Pritzker Group Venture Capital and Chicago Ventures, and will use the loan proceeds for general growth and working capital purposes.

"Interior Define is redefining online shopping for furniture," said Gerald A. Michaud, President of Horizon. "By providing an immersive, omnichannel shopping environment, including the ability to consult one-on-one with a design specialist, Interior Define has found a sweet spot in creating quality products with a simple and favorable customer experience. We are excited to support Interior Define's continued growth and development."

"We appreciate Horizon's support as we continue to evolve the business, disrupt the D2C experience for customers and open 30 new Define Studio retail stores through 2022," said Antonio Nieves, CEO of Interior Define. "Our highly customizable products and iterative process provide consumers and the professional design community alike with incredible choice and a pleasurable buying experience both in-person and online.  As a result of Horizon's investment in the business, we can pivot our offerings to fit our customers' needs, expanding our product portfolio, positioning us to further expand our market share in the years to come."    

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).