BRAKEL-ERKELN, Germany - Organization hardware manufacturer Vauth-Sagel is taking an about-face in its approach to new product development, partnering with its major cabinetry and furniture manufacturers and their clients for collaborative design and development.
A ribbon cutting and press opening for its new design center in Brakel-Erkeln, Germany, delved into its new corporate maxim: 'Think. Create. Imagine.' Privately held and in its third generation of family management, Vauth-Sagel has been developing its new approach over the past 18 months, testing out and presenting results of its collaboration efforts at European design shows in 2015 and 2016.
The opening of its new design center this week was the next step in what it is calling a "dialog-based" product development process, which rests on the adoption of the principles of Universal Design and Industry 4.0 as guidelines to its customer engagement.
Last week, Vauth-Sagel welcomed a cadre of journalists from around the world for the unveiling of its 6,000 square foot center, which features kitchen spaces decorated in urban, country, family, and "bell epoque"designs.
Often such events are simple journalist walk-throughs. Vauth-Sagel took a bit different approach. After a tour showing off its adjoining factory's pull-production approach and robotics-assisted wire rack production, reporters moved into the new design center for a crack at playing new product developers. Each team was joined by Vauth-Sagel product managers, who commandeered the factory floor to fabricate models or prototypes of the new product ideas.
The assembled editors - hailing from Turkey, India, Russia, China, Australia, and the U.S.A - formed into teams and developed new product concepts that might conceivably be developed by Vauth-Sagel. The center itself is inspirational, incorporating an area in which the development of Industry 4.0 integrated manufacturing efforts are being developed.
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