WOOD 100 2014: Tischlerei's Marketing Strategies Grow Sales 133%
September 8, 2014 | 4:57 pm CDT

WOOD 100 2014: Tischlerei's Marketing Strategies Grow Sales 133%Tischlerei Fine Woodworking LLC, Salina, KS — The future is bright for Tischlerei Fine Woodworking. A manufacturer of custom cabinetry and millwork, the company sells its products through kitchen and bath dealers in the Midwest.

“We developed a new 650-page product specification manual to simplify the ordering process for our dealers,” says Olaf Gerhardt, manager. As an added bonus for customer service, he says, “Our finish department introduced 15 new Signature Finishes and has accommodated our clients’ need for color matching.”

The strategy has paid off markedly, with 2013 sales jumping 133.3% to $1.4 million. Sales — and production — should continue to grow with the 2013 purchase of an edgebander, drawer clamp, TigerStop equipment and a downdraft table, and more machines, including a knife grinder, widebelt sander and arch moulder, planned for 2014.

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