2020 was certainly a rough year for many in the woodworking industry. But not for James+James, who saw a 60 percent revenue increase over 2019.
The Arkansas-based custom furniture maker is going from 15,000 square feet to 50,000 as a result, opening a new plant this week.
James Smith started the company in 2011 out of his garage. He built one coffee table by hand and listed it online. A month later, orders were flowing in. Now the company employs 36 full-time workers.
James+James handcrafts custom furniture from solid wood.
Smith credits the pandemic and increased effort on photography and e-commerce for the company's recent success. This month's sales are set to triple last January's numbers, he told Furniture Today.
Home office furniture has seen an uptick since the pandemic began, as well as the company's solid-wood porch swing beds. Smith believes people are spending more time outdoors.
James+James has also ramped up its online presence, investing into website photography and bringing on an e-commerce expert.
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