ATLANTA — Georgia-Pacific announced plans to transform its iconic 51-story world headquarters into one of the largest mixed-use developments in the country. 

The redevelopment project, slated for completion in late 2027, will revitalize the downtown Atlanta block with a mix of residential, commercial, and retail spaces, as well as a vibrant public plaza.

Key features of the proposed development include:

• Residential: Over 400 luxury apartment units, among the highest in the Southeast, will occupy the upper floors of the tower.
• Commercial: Approximately 600,000 square feet of Class A office space, will be anchored by Georgia-Pacific and its parent company Koch Inc.
• Retail and Entertainment: A bustling retail district featuring approximately 125,000 square feet of shops, restaurants, and entertainment venues will cater to both residents and visitors.
• Public Space: A landscaped central plaza spanning more than 35,000 square feet will create a gathering place for the community.
• Transportation: The development will offer convenient access to public transportation, including MARTA and the Atlanta Streetcar, with more than 2,100 parking spaces available.

Future phases of the project may include additional residential units, retail spaces, and a hotel.

"If realized, this will be more than just a redevelopment; it has the potential to generate economic growth and create mutual benefit for the city, local businesses, their employees, Georgia-Pacific employees and our vibrant community," said Christian Fischer, president and CEO of Georgia-Pacific. "The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value. We are also acutely aware of the need for more residential, shopping, dining, and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in downtown Atlanta."

Georgia-Pacific has assembled a team of industry leaders to bring this vision to life, including Rule Joy Trammell + Rubio (architect of record), Healy Weatherholtz (retail broker), Kimley-Horn (civil engineering), Studio Saint (interior design), Brasfield & Gorrie (preconstruction), and Transwestern (consulting and property management).

Atlanta Mayor Andre Dickens expressed his support for the project, stating, “"This transformative redevelopment is a significant step in moving Atlanta forward, turning an important block in the heart of the city into a vibrant and welcoming destination that breathes new life into downtown. This project aligns with many of our important 'Moving Atlanta Forward' initiatives, including expanding much needed housing options and fostering economic revitalization that supports local businesses."

The Georgia-Pacific Center, completed in 1982, is a renowned architectural landmark known for its distinctive stair-like design and pink granite. The site holds historical significance as the former location of DeGive’s Grand Opera House and Loew’s Grand Theatre, where the classic film “Gone with the Wind” premiered in 1939.