Decore-ative Specialties Streamlines Wood Products Ordering

By Karen Koenig | Posted: 09/15/2012 2:00PM

 

click image to zoomWOOD 100 Decore-ative SpecialtiesDecore-ative Specialties   Wood component and ready-to-assemble cabinetry products, delivered quickly and with consistent quality, and a new high-tech online ordering system, have earned Decore-ative Specialties Inc., Monrovia, CA recognition in the WOOD 100 2012.

A focus on quality workmanship, lean and green production, a large product range and responsive customer service are among the reasons behind the cabinet component manufacturer’s success, says Joel Boyles, director of marketing.

The company’s Streamline design software offers a simplified process for ordering RTA frameless components online.

“We remain focused on providing our customers’ with high-quality, custom cabinet components, shipped in 6-9 working days,” Boyles says. The strategy that is working. “We will continue to expand our free, easy-to-use online ordering platforms,” he says.

Components offered include doors, drawer fronts, drawer boxes, RTA components, mouldings and accessories. Hardware also is available.

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Total manufacturing space is approximately 500,000 square feet. In addition to its headquarters in Monrovia, CA, Decore-ative Specialties has four manufacturing facilities: two in southern California, another in northern California and one in North Carolina, serving customers on the East Coast.

Lean and green initiatives play an integral role in the company’s production. Kaizen events are held regularly throughout the company as Decore-ative Specialties continually looks for ways to streamline its processes. “We have a continued commitment to lean manufacturing,” Boyles says.

The lean process has led to other capabilities being put in place at the company, including custom finishing.

In addition to glazes and specialty finishing options, Decore-ative Specialties offers environmentally friendly finishes. Its Pure Colors finishing program emit little to no VOCs, says the company, making them ideal for use in schools, healthcare, residential and commercial interiors. And in order to ensure quality control, each order is checked throughout the day to ensure color and product consistency.

Links to 2012 WOOD 100: Strategies for Success stories

Wood 100: Main Page

Marketing Initiatives

Go-to-Market Strategies

Business Strategies

Productivity Enhancements

Technology Integration

Product Innovations

Customer Service

 

About the Author

Karen M. Koenig

Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (RedBookOnline.com). She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at kkoenig@woodworkingnetwork.com or Google+.

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