Jason Cameron Promotes Universal Forest Products ProWood Lumber

Posted by Bill Esler | Posted: 11/24/2012 9:56PM


Jason Cameron GRAND RAPIDS, MI- Universal Forest Products, Inc. (Nasdaq: UFPI) launched an all-new ProWood premium pressure-treated lumber brand, comprising superior quality products created for contractors and serious DIYers, and backed by a lifetime limited warranty.

“More and more, serious do-it-yourselfers are looking for professional-grade products, and that’s what we’re offering with ProWood,” said Pat Webster, president and chief operating officer of Universal Forest Products. 

ProWood lumber is treated with the preservatives recognized for enduring natures and environmental qualities, says Universal Forest Products, and includes color-infused ProWood Dura Color, kiln-dried lumber and sill plate products.

A marketing campaign featuring Jason Cameron, licensed contractor and host of the DIY Networks’ Desperate Landscape and Man Caves, will include a new web site, social media, print ads, point-of-purchase programs, videos, and a deck contest.

“Cameron's an engaging and well-known television personality who isn’t just an entertainer, but also an expert: He’s a licensed contractor and knows quality when he sees it,” said Universal director of marketing communications Mark Deremo. “


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at WoodworkingNetwork.com Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at besler@woodworkingnetwork.com or follow him on Google+.

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