GRAND RAPIDS, MI- Universal Forest Products, Inc. (Nasdaq: UFPI) launched an all-new ProWood premium pressure-treated lumber brand, comprising superior quality products created for contractors and serious DIYers, and backed by a lifetime limited warranty.
“More and more, serious do-it-yourselfers are looking for professional-grade products, and that’s what we’re offering with ProWood,” said Pat Webster, president and chief operating officer of Universal Forest Products.
ProWood lumber is treated with the preservatives recognized for enduring natures and environmental qualities, says Universal Forest Products, and includes color-infused ProWood Dura Color, kiln-dried lumber and sill plate products.
A marketing campaign featuring Jason Cameron, licensed contractor and host of the DIY Networks’ Desperate Landscape and Man Caves, will include a new web site, social media, print ads, point-of-purchase programs, videos, and a deck contest.
“Cameron's an engaging and well-known television personality who isn’t just an entertainer, but also an expert: He’s a licensed contractor and knows quality when he sees it,” said Universal director of marketing communications Mark Deremo. “