Wood Veneer Hub partners with Strong by Form to bring company to U.S., U.K. shores

The partnership marks a significant expansion for Strong by Form, which has primarily operated in European markets to date.

Photo By Strong by Form

LEIGHTON BUZZARD, England — Strong by Form, a biomaterials company that creates sustainable building materials, has entered into a strategic alliance with The Wood Veneer Hub (WVH) to introduce its Woodflow-skin material to the United States and United Kingdom markets. Under the agreement, WVH will serve as the exclusive distributor of Woodflow-skin in both regions beginning in 2026.

Woodflow-skin is a bio-based architectural surface material designed to combine the aesthetic qualities of wood with engineered structural performance. Developed by Strong by Form, the material is positioned for use in interior cladding and design-forward architectural applications.

The Wood Veneer Hub is a global supplier specializing in wood veneer and surface solutions for architects, designers, and manufacturers. The company’s distribution network and market reach were key factors in the partnership, Strong by Form said.

“Our focus has always been on how materials shape the experience of a space,” said Andrés Mitnik, CEO of Strong by Form, in a statement announcing the agreement. “This partnership allows Woodflow-skin to reach markets where material innovation and design culture go hand in hand.”

Woodflow-skin is expected to be commercially available in the U.S. and U.K. through WVH starting in 2026.

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Dakota Smith | Assistant Editor

Dakota is an assistant editor at Woodworking Network, avidly exploring the woodworking industry.