Increasing average order size and profits
Woodworkers discuss their strategies for remaining profitable during the recession.
Managing offshore outsourcing
As more American furniture companies trek to Asia, here's a checklist of waypoints.
Avoiding sweatshops
Ten principles to guide your company away from a public relations ambush.
A time of great opportunity
Many successful companies have made their greatest strides during economic downturns.
New competitors, new customers
Although we are confronted with new competitors, we also have new customers.
Ave's World: Seasick in the backwash of free trade
Seasick in the backwash of free trade by John [email protected] John Aves is founder and managing partner of Macatawa Bay Associates L.L.C. The company offers design management and offshore product development for a range of U.S. and overseas marketing and manufacturing companies. He has broad experie
Handicapping import costs
Design, material, craftsmanship and marketing can each be either a handicap or an advantage.
Winds of change come to market
Winds of change come to market John Aves is founder and managing partner of Macatawa Bay Associates L.L.C. The company offers design management and offshore product development for a range of U.S. and overseas marketing and manufacturing companies. He has broad experience in furniture design, marketing and offshore
Guide for survival: Clarity
The American economy continues in a slide and we don't know yet where it will end, but it is clear that the furniture industry is in a classic "rollup."
