CWWC tools up to craft high-end projects
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Featured inside a boutique hotel in Chicago, this beautiful herringbone ceiling and fireplace wall were designed, produced and installed by CWWC.

Architectural woodwork firm CWWC has all the right tools for producing the high-end millwork, casework and custom interiors in demand by clients nationwide, including companies ranked not only in the Fortune 500, but in the elite Fortune 100 as well.

CWWC, which stands for Central Wisconsin Woodworking Corp., is a full-service manufacturer, offering estimating, design/engineering and project management, in addition to the fabrication, finishing and installation of its products. Founded in 1989 as Fletcher Woodworking, located in Wausau, WI, it was in 1991 that Fletcher Woodworking incorporated under its current name. In November, 2016 CWWC moved to Weston, Wisconsin.

Today, CWWC has its main plant, 60,000 square feet, in Weston, along with a 2,500-square-foot office in Park Falls, Wisconsin and a 24,000-square-foot facility in Marshalltown, Iowa. The company currently has 54 employees, according to Scott Fletcher, owner and president.

What sets CWWC apart from the competition is its blend of speed and high quality. “We are very good at getting things in and out of engineering to production with a very quick turnaround, producing a high-quality product,” Fletcher said.

A lean manufacturer, CWWC combines craftsmanship with high technology in the manufacture of its architectural products and furniture.  The company’s Schelling beam saw, Busellato point-to-point CNC, Biesse Rover CNC router, Weeke/Homag boring and dowel insertion machine, and Holz-Her Accura edgebander, along with other equipment in the plant, are equipped with high-tech tooling from Vortex Tool.

Throughout the plant, CWWC uses high-tech tooling from Vortex Tool to manufacture the high-end millwork, casework and custom interiors.

CWWC has been a customer of Vortex since the tooling manufacturer opened in 1992. “For us, the quality of cut is very important. We work with a wide variety of materials, including engineered cores, particleboard, MDF and plywood as well as solids, acrylics, polyester, PVCs, non-ferrous metals, aluminum, and more. We put Vortex tooling to the test with the wide range of materials we use. That we see longer tool life from their tools in addition to high-quality cuts is a great bonus and appreciated,” Fletcher said.

 “We work with a lot of architects and clients doing cutting edge designs. In our line of work you have to be able to think outside of the box. Vortex Tool is a problem solver, too. If a customer can’t find the right cutting tool needed for a project they will work to custom design what is needed,” he added.

CWWC’s work often sets new standards, as highlighted on the company’s website, CWWC.org. Among the award-winning projects in the company’s portfolio is the MileNorth boutique hotel on Chicago’s Magnificent Mile, owned by Destination Hotels and Resorts. For the project, CWWC designed, produced and installed a herringbone ceiling and fireplace wall for the hotel’s lobby made of rift quartered, plain and flat cut walnut veneer. A check-in desk was fabricated using antique steamer trunks and luggage and the company’s work was also featured in the bar, coffee bar,  internet bar, market area and TV wall. CWWC also created a “cityscape” wall of Chicago using lacquered panels and backlit acrylic boxes.

“Having quality tooling is very important to us and crucial in the kind of work we do,” said Fletcher. “The fact that the Vortex tools have longevity is secondary to us, but a great feature as well.”

Sponsored by Vortex Tool Co. Inc. For more information on Vortex Tool and its quality tools, visit: vortextool.com.

For information on CWWC, visit: cwwc.org
 

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About the author
Jo-Ann Kaiser

Jo-Ann Kaiser has been covering the woodworking industry for 31+ years. She is a contributing editor for the Woodworking Network and has been writing the Wood of the Month column since its inception in 1986.