Bishop-Wisecarver put its own twist on the popular and viral ALS Ice Bucket Challenge, which has raised over $100 million so far, by building an automated ice bucket machine and showing how its linear guide components, slides and actuators work.

Pamela Kan, president, and Scott McClintock, vice president of marketing took the challenge and challenged their customers. Bishop-Wisecarver also will donate directly to the ALS Association and match contributions from its employees.