Digital - the wise choice to generate
immediate response
That’s a lot of competition, and you need to know which medium to use to achieve each specific objective and how to make your media spend count in the high-impact space of digital advertising.
However, determining which type of digital media to use is critical to your campaign’s success. You will want to clearly define the objectives and goals of your campaign... is it brand awareness, product introduction, lead-gen etc.? Effective integration of your chosen media elements will help you yield the best results.
With a variety of digital offerings available, Woodworking Network can help you achieve the brand success you desire
Website Advertising
Newsletters
Our wide selection of e-newsletters give you options for reaching the professional woodworker. Each e-newsletter possesses brand strength among our audience, displaying exceptional open rates, high readership, and measurable engagement. Consider the benefits of your message embedded into one of the Woodworking Network’s e-newsletters.
Product Showcase e-Newsletters
If your objective is to generate leads, this is the perfect opportunity. Our Product Showcase e-Newsletters are designed to deliver products, supplies, equipment and machinery options to professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies. Each newsletter targets our most engaged audience, including those that have opened a WWN email 3 or more times in the past 120 days. This is the ideal option to magnify your products in the eyes of the buyers when they are considering purchases.
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Woodworking Network Showcase *Lead-generator* Delivering the latest in wood Averages 39.6% open rate Text Ad: $1,795 
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Closets Showcase *Lead-generator* More than 11,000 closets and Averages 35.9% open rate Text Ad: $1,250 
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CNC Insider Showcase *Lead-generator* CNC focused case studies, Averages 40.8% open rate Text Ad: $1,795 
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Webinars
Webinar Sponsorship
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Co-brand a Webinar with us and reach our audience of professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies looking for best practices and ways to improve efficiency and productivity in their shops. Choose the option that works best for you; sponsor a WWN Produced Webinar or bring your developed content to us to produce and host. Either way, leave the Webinar production work to us. Produced Webinar: $2,200 per webinar |
Podcasts
Podcast Sponsorship
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Podcasts are one of the fastest growing content formats today. The Woodworking Network audience tunes in regularly to listen to editor Will Sampson discuss everything from bidding and estimating costs, technology, customer service, and best practices. This evergreen content is ideal for industry marketers looking to make an impression with Woodworking Network’s dedicated audience. Podcast Sponsorship is an excellent branding opportunity to reach the professional woodworker as they tune in from their computer or outside of the business on their mobile device. More than 30k podcast downloads/listens to date with an average of 1,000 per month and growing. 1X: $3,145 |
Social Channels
Sponsored Facebook Posts
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Reach our audience on Facebook. With a sponsored Facebook post, you have large scale reach to potential customers where they are on the web. The base traffic campaign on Facebook can give you an estimated reach of 30,000 – 100,000 professional woodworkers over the course of the campaign, helping to drive sales activity and generate leads. Base campaign: $4,052 per post Campaigns can be customized further to maximize your reach, including specific audience selects based on location, age, gender, etc. |
Retargeting
Utlilize the Google Display Network
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Retargeting is a powerful way to stay engaged with the Woodworking Network audience, regardless of where they are on the web. We can display your banner ad to people who have previously visited WoodworkingNetwork.com as they browse the Google Display Network. Or reach an expanded audience beyond the Woodworking Network site traffic, based on shared interests and characteristics that Google identifies from our existing visitors with a Look-alike campaign, further extending your reach to potential buyers. Woodworking Network visitor campaign: $87 (cpm) |
Red Book Online
Red Book Showroom Enhanced Listing
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It's important to ensure professional woodworkers can easily locate suppliers when looking for the products you sell. A Showroom Enhanced Listing is one of the most cost-effective options to stand out above your competition in the Red Book online directory of products and suppliers. An enhanced listing provides the ability to customize your listing with your company logo, company information, photos, documents and videos. Extra exposure is included via our Showroom, a slideshow listing of suppliers who have purchased an Enhanced Listing, drawing attention to those listed companies first. Your listing is also published in the Annual Red Book Resource Guide published in April 2023 and mailed and emailed to our audience of 66,000+. $1,129 per listing |
Email Marketing
Leverage the Woodworking Network database to send your exclusive message to our audience of qualified woodworking professionals, your customers.
Templated EmailOur designed templates make it turn-key for you to deliver an exclusive email to our audience. It’s simple. You provide the required elements and we do the rest to set-up and deliver your email to 30,000+ professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies.  |
Custom EmailGo completely custom and deploy your own creative to the right audience. Target your message to a specific segment of our database by narrowing in on personal demographics or geo selections. Or choose to send to the full list. Either option delivers your personal message to the audience you wish to reach. $4,862 per send for full list of 38,000 qualified woodworkers. Or you pick the list by choosing demographics and/or geo selects, $500 set-up charge, 10,000 minimum at $168/1,000 
Lead Nurturing/Trigger CampaignAdd a nurturing campaign to your email marketing efforts. There is no better way to grow your sales pipeline and increase lead volume quickly. Avoid wasting valuable time calling contacts that don’t have the budget or need your product. Engage your target audience with relevant information and take them from prospects to buyers. |