
Digital - the wise choice to generate
immediate response
With a variety of digital offerings available, Woodworking Network can help you achieve the brand success you desire.
Website Advertising
Newsletters
Our wide selection of e-newsletters give you options for reaching the professional woodworker. Each e-newsletter possesses brand strength among our audience, displaying exceptional open rates, high readership, and measurable engagement. Consider the benefits of your message embedded into one of the Woodworking Network’s e-newsletters.
Product Showcase e-Newsletters
If your objective is to generate leads, this is the perfect opportunity. Our Product Showcase e-Newsletters are designed to deliver products, supplies, equipment and machinery options to professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies. Each newsletter targets our most engaged audience, including those that have opened 3 or more WWN emails in the past 120 days. This is the ideal option to magnify your products in the eyes of the buyers when they are considering purchases.
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Woodworking Network Showcase *Lead-generator* Delivering the latest in wood Averages 39.6% open rate Inline Ad: $2,175 | Closets Showcase *Lead-generator* More than 10,000 closets and Averages 35.9% open rate Inline Ad: $1,515 | CNC Insider Showcase *Lead-generator* CNC focused case studies, Averages 40.8% open rate Inline Ad: $2,175 |
Webinars
Webinar Sponsorship
Co-brand a Webinar with us and reach our audience of professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies looking for best practices and ways to improve efficiency and productivity in their shops. Choose the option that works best for you; sponsor a WWN Produced Webinar or bring your developed content to us to produce and host. Either way, leave the Webinar production work to us. Produced Webinar: $2,500 per webinar |
Podcasts
Podcast Sponsorship
Podcasts are one of the fastest growing content formats today. The Woodworking Network audience tunes in regularly to listen to editor Will Sampson discuss everything from bidding and estimating costs, technology, customer service, and best practices. This evergreen content is ideal for industry marketers looking to make an impression with Woodworking Network’s dedicated audience. Podcast Sponsorship is an excellent branding opportunity to reach the professional woodworker as they tune in from their computer or outside of the business on their mobile device. More than 45k podcast downloads/listens to date with an average of 1,000 per month and growing. 1X: $3,145 |
Social Channels
Sponsored Social Campaigns
Reach our audience on both Facebook and Instagram simultaneously. With a sponsored campaign, you have large scale reach to the Woodworking Network audience and to your potential customers where they are on the web, helping to drive awareness, traffic, sales activity, create engagement, and generate leads. Per Campaign: $3,500 Campaigns can be customized further to maximize your reach, including specific audience selects based on location, age, gender, etc. |
Red Book Online
Red Book Showroom Enhanced Listing
An enhanced listing provides the ability to customize your listing with your company logo, company information, photos, documents and videos. Extra exposure is included via our Showroom, a slideshow listing of suppliers who have purchased an Enhanced Listing, drawing attention to those listed companies first. As a showroom advertiser your company will be recognized in the expanded ad index for the Red Book Resource Guide published in February and mailed and emailed to our audience of 63,000+. The value of a Showroom Enhanced Listing: • Start your enhanced listing at any time. Your listing will run for 12 consecutive months from time of posting. • Hosted on WoodworkingNetwork.com with an average of over 300,000 views per month. • We drive buyers to the Showroom via website ads and ads in the weekly Red Book Alert e-newsletter that deploys to our database of 29,000+. • Your products will be on display in a number of Red Book Alert e-newsletters throughout your 12-month program.
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Email Marketing
Leverage the Woodworking Network database to send your exclusive message to our audience of qualified woodworking professionals, your customers.
Templated EmailPromote your video, case study, white paper, or tech review using our pre-designed email templates. It’s simple. You provide the required elements and we do the rest to set-up and deliver your email to 30,000+ professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies. ![]() | Custom EmailGo completely custom and deploy your own creative to the right audience. Target your message to a specific segment of our database by narrowing in on personal demographics or geo selections. Or choose to send to the full list. Either option delivers your personal message to the audience you wish to reach. $5,885 per send for full list of 38,000 qualified woodworkers. Or you pick the list by choosing demographics and/or geo selects, $500 set-up charge, 10,000 minimum at $185/1,000 ![]()
Lead Nurturing/Trigger CampaignAdd a nurturing campaign to your email marketing efforts. There is no better way to grow your sales pipeline and increase lead volume quickly. Avoid wasting valuable time calling contacts that don’t have the budget or need your product. Engage your target audience with relevant information and take them from prospects to buyers. |