Digital

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Digital - the wise choice to generate
immediate response


​With a variety of digital offerings available, Woodworking Network can help you achieve the brand success you desire.

Website Advertising

Newsletters

Our wide selection of e-newsletters give you options for reaching the professional woodworker. Each e-newsletter possesses brand strength among our audience, displaying exceptional open rates, high readership, and measurable engagement. Consider the benefits of your message embedded into one of the Woodworking Network’s e-newsletters.

Daily Brief Email Thumbnail

Daily Brief
Our daily newsletter filled with the latest woodworking business and technology news affecting the wood manufacturing industry.

Delivered daily, Monday – Saturday at 6am CT
Audience: 28,000+

Averages 31.4% open rate

Inline Ad: $955 per send
Leaderboard Ad: $1,285 per send or $6,875 weekly (6 times)
Video: $1,175 per send or $5,505 weekly (6 times)

Red Book Alert email thumbnail

Red Book Alert
Spotlight on new product technology and services
which guarantees qualified opens,

Delivers every Wednesday at 9am CT
Audience: 23,000+

Averages 28.6% open rate

Inline Ad: $955 per send

View the schedule

 

Week in Review email thumbnail

Week in Review
Week in Review is a recap of the best of the previous week’s Daily Brief news coverage.

Delivers weekly on Sundays
Audience: 21,000+

Averages 30.1% open rate

Inline Ad: $955 per send

Closets & Organized Storage email thumbnail

Closets & Organized Storage
This e-newsletter is delivered to closets, garage & storage professionals to keep them informed on this niche market.

Delivers every Thursday, 10am CT
Audience: 16,000+

Averages 30.1% open rate

Inline Ad: $955 per send

Breaking News email thumbnail

Breaking News
We keep our audience informed as breaking industry events occur.

Audience: 28,000+

Averages 29.4% open rate

Exclusive Opportunity: $1,165 per send

WMS News email thumbnail


WMS Canadian News
Sharing the latest in wood industry news from Canada and WMS event updates.

Delivers bi-weekly on Tuesday, 8am CT
Audience: 12,000+

Averages 27% open rate

Inline Ad: $955 per send

 

 


Product Showcase e-Newsletters

If your objective is to generate leads, this is the perfect opportunity. Our Product Showcase e-Newsletters are designed to deliver products, supplies, equipment and machinery options to professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies. Each newsletter targets our most engaged audience, including those that have opened 3 or more WWN emails in the past 120 days. This is the ideal option to magnify your products in the eyes of the buyers when they are considering purchases.

Showcase EmailClosets Showcase EmailCNC Insider Showcase Email

Woodworking Network Showcase

*Lead-generator*

Delivering the latest in wood
machinery and supplies to
28,000+ woodworking
professionals

Averages 42.1% open rate

Inline Ad: $2,395

WWM Showcase Dates

Closets Showcase

*Lead-generator*

More than 12,000 closets and
organization professionals need your
products and look to the
Closets Showcase to deliver

Averages 42% open rate

Inline Ad: $1,665

CNC Showcase Dates

CNC Insider Showcase

*Lead-generator*

CNC focused case studies,
products, and content
delivered to 29,000+ precision
woodworkers

Averages 48.7% open rate

Inline Ad: $2,395

CNC Showcase Dates

 

 

Webinars

Sponsorship

Webinars

Co-brand a Webinar with us and reach our audience of professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies looking for best practices and ways to improve efficiency and productivity in their shops. Choose the option that works best for you; sponsor a WWN Produced Webinar or bring your developed content to us to produce and host. Either way, leave the Webinar production work to us.

Produced Webinar: $2,755 per webinar
Hosted Webinar: $6,595 per webinar

 

 

 

Podcasts

Sponsorship

Podcasts

Podcasts are one of the fastest growing content formats today. The Woodworking Network audience tunes in regularly to listen to editor Will Sampson discuss everything from bidding and estimating costs, technology, customer service, and best practices. This evergreen content is ideal for industry marketers looking to make an impression with Woodworking Network’s dedicated audience. Podcast Sponsorship is an excellent branding opportunity to reach the professional woodworker as they tune in from their computer or outside of the business on their mobile device.

More than 59k podcast downloads/listens to date, with an average of 664 per episode and growing.

  1X: $3,465
  3X: $3,345
  6X: $3,115
12X: $2,755
24X: $1,655

 

Social Channels

Sponsored Social Campaigns

WWN Facebook Campaign Screenshot

Reach our audience on both Facebook and Instagram simultaneously. With a sponsored campaign, you have large scale reach to the Woodworking Network audience and to your potential customers where they are on the web, helping to drive awareness, traffic, sales activity, create engagement, and generate leads.

Per Campaign: $3,855

Campaigns can be customized further to maximize your reach, including specific audience selects based on location, age, gender, etc.

 

 

 

Red Book Online

Showroom Enhanced Listing

Red Book

An enhanced listing provides the ability to customize your listing with your company logo, company information, photos, documents and videos. Extra exposure is included via our Showroom, a slideshow listing of suppliers who have purchased an Enhanced Listing, drawing attention to those listed companies first. As a showroom advertiser your company will be recognized in the expanded ad index for the Red Book Resource Guide published in February and mailed and emailed to our audience of 65,000+.

The value of a Showroom Enhanced Listing:

Start your enhanced listing at any time. Your listing will run for 12 consecutive months from time of posting.

Hosted on WoodworkingNetwork.com with an average of over 300,000 views per month.

We drive buyers to the Showroom via website ads and ads in the weekly Red Book Alert e-newsletter that deploys to our database of 23,000+.

Your products will be on display in a number of Red Book Alert e-newsletters throughout your 12-month program.


$2,500 per listing

 

 

Email Marketing

Leverage the Woodworking Network database to send your exclusive message to our audience of qualified woodworking professionals, your customers.

Templated Email

Promote your video, case study, white paper, or tech review using our pre-designed email templates. It’s simple. You provide the required elements and we do the rest to set-up and deliver your email to 30,000+ professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies.

$5,935 per send

Templated Email Screenshots

Custom Email

Go completely custom and deploy your own creative to the right audience. Target your message to a specific segment of our database by narrowing in on personal demographics or geo selections. Or choose to send to the full list. Either option delivers your personal message to the audience you wish to reach.

$6,475 per send for full list of 38,000 qualified woodworkers. Or you pick the list by choosing demographics and/or geo selects, $500 set-up charge, 10,000 minimum at $205/1,000
 

Custom Email Screenshots

 

Lead Nurturing/Trigger Campaign

Add a nurturing campaign to your email marketing efforts. There is no better way to grow your sales pipeline and increase lead volume quickly. Avoid wasting valuable time calling contacts that don’t have the budget or need your product. Engage your target audience with relevant information and take them from prospects to buyers.

$5,935 per send