Download 2023 Media Kit    

The missing piece to your marketing puzzleData

The #1 priority at Woodworking Network is constant updating, refreshing, and growing the database of sites and people in the woodworking industry. And this is your #1 advantage to partnering with the Woodworking Network. Smart marketers know the answers to their most pressing questions can be found in the analysis of available data. The Woodworking Network comprehensive database offers you selections by plants (sites) and/or individual demographics. You can create aggregate data models for mass communications or drill down to specifics and append information to your existing customer data set to target specific segments.


Data Center Profile
Daily audience development activities give you clean, fresh, up-to-date data with access to more than 143,000 subscribers to our various products at more than 98,000+ sites.

When it comes to reaching the sites where North America manufactures secondary wood products, no other media company can match the Woodworking Network. All of the information within the Data Center is updated continuously, eight hours a day, every workday of the year.

How you can benefit from the use of Woodworking Network’s database of more than 98,000 woodworking sites and plants:

  • Supplement your database with the Woodworking Network Data Center. 
  • Research: Woodworking Network can help you script an effective research questionnaire to extract specific, critical information from our audience, customized to help you gain market insight.
  • Generate sales leads, whether using a standard email product to deliver instantaneous results or delivering your own custom e-blast to the database, Woodworking Network can help you create a lead generating promotion.

​​​​​Our audience chooses what they want to receive based on content and what’s most important to them

WWN Product Channels
              Above figures are averages and are not representative of exact delivery distribution   YTD, July 2022                                                   


Sites by Primary Business


The data within the Woodworking Network Data Center also segments each site by primary business sector within the wood manufacturing industry. Robust data like this provides the opportunity to target specific sectors that are most important to you. 

YTD, July 2022    




Number of sites/plants


This map represents the number of sites/plants within top business classifications by state.​​​​​

Total Units by Classification:

  • 11,903 Architectural Woodwork/Millwork/Floors/Stairs 
  •   6,043 Commercial/Institutional Contract Furniture/Office/Store Fixtures 
  • 30,686 Kitchen, Bath or Custom Cabinets
  • 35,733 Other Wood Products  
  •   9,870 Residential Furniture & Casegoods

YTD, July 2022    

►View full-size map image



You can reach the qualified woodworking professional via Woodworking Network Data Centerthe Woodworking Network Data Center

Use the Woodworking Network Data Center to supplement your database and deliver intel to your sales teams to help them strategically plan their sales approach. 

Woodworking Network Data Center reports are delivered to you in an Excel file so you can easily embed the data into the mapping software of your choice.

Here’s what your report will include:

Company Name

Number of Employees

Sample Data Report
Data Report

Address, Phone & Fax Numbers

FDMC 300 Ranking, if applicable

Primary End Product Produced

SIC/NAICS codes, if available

Rate: $8,295 for the full Woodworking Network Site Database

Demo/Geo sorts are 15 cents/site with a $5,000 minimum