MARTINSVILLE, Va. -- Hooker Furniture has rebranded its name to Hooker Furnishings. The Martinsville, Va., furniture manufacturer said it made the name change to better reflect its family of 12 brands with product portfolios ranging from case goods to upholstery and accent items covering lower to upper price points.

“While Hooker Furniture remains our ‘flagship’ brand, as we continue to grow and expand our business to offer our retail, e-commerce and interior design partners a broader portfolio of products that will reach more consumers, we needed our name to more accurately reflect the wide range of products that we offer,” said Jeremy Hoff, chief executive officer of Hooker Furnishings.

Hoff said that while the name change was designed to be more reflective of the company’s growth through acquisitions and expansions of its product line into new product categories, each of the company’s brands will continue to function as individual operating businesses. 

Hoff said that the move is part of the company’s “One Company, One Team” platform that was introduced earlier this year. 

Based in Martinsville, Virginia, Hooker is listed 21 on the FDMC 300 ranking of North America's largest wood products producers. The company's brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality and HMIdea. The company has upholstery manufacturing facilities located in Virginia and North Carolina, with showrooms in High Point, North Carolina, and Ho Chi Minh City, Vietnam.