Play to Win: Creating an Award Winning ProjectWhat makes for an award-winning entry? Two things: a great project, and a great presentation.

Too often, cabinetry and millwork firms take their eyes off the prize, by missing one key step: good photography. Entering a contest will gain you recognition, visibility, and new business. But it’s the photo, not the project, that is submitted. So set some time at the project completion, put in controlled lighting, and do a great photo.

In this webcast, photographer Mike Kaskel will show portraits of great projects he has photographed, and explain what made them winning photos – (shadow, light, color, focal point, etc.). Mike will be joined by designer Denise Butchko, who will review design aspects of a specific project BEST Kitchen winner Kelvin Brown of Integrity Trim Works, LLC, including Brown’s creative approach to storage features and accessibility.

Sponsored by:
Play to Win: Creating an Award Winning Project
Play to Win: Creating an Award Winning Project


Play to Win: Creating an Award Winning ProjectMike Kaskel
Professional Architectural Photographer
Kaskel Photography

Mike Kaskel Professional Architectural Photography addresses the needs of Architects, Home builders, Developers, Interior Designers and Realtors. His primary focus has been in home interiors specializing in kitchens and bath photography. His clients have been repeat winners of the NKBA Design Vision awards. Mike Kaskel’s photos are frequently seen at Houzz and Pinterest.

Play to Win: Creating an Award Winning ProjectDenise Butchko
Butchko & Co.

Denise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. You can find her at Google+ or go to or to


Play to Win: Creating an Award Winning Project Bill Esler
Editorial Director, Woodworking Network
Vance Wood Interiors Media Group

Bill Esler is responsible for coordinating all content for Wood Products, Custom Woodworking Business, and Closets magazines,, along with related newsletters. He also chairs the Woodwork Career Alliance Education Committee, the woodworking industry education advocacy arm of WCA.

Broadcast date: April 24, 1:00 p.m. CT.

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