Someone must have felt intoxicated when they found this substrate from Graphic Wood Technologies. The 13 pt. Text Cherry Sheer Veneer makes for a spectacular Jim Beam Wood label on this bottle of American Stillhouse Limited Edition Bourbon Whiskey.

Jim Beam’s design team created a textural label that highlights the beauty of the wood grain. The distinctive look is perfect for a limited-edition offering and will certainly stand tall on the shelf. A topper of grosgrain ribbon with “wax” seal is a great touch that further enhances an exclusive feel. Being able to see a wood grain on the back of the label adds even more notes of quality.

The veneer was printed by Multi-packaging Solutions of Lansing, MI on veneer from Graphic Wood Technologies, Spooner, WI.

Excellent typography and that “torn-edge” diecut lend an earthy and authentic character. The fact that the labels can be digitally printed, diecut inline and automatically applied to the bottles is a unique advantage from the production side.

Sabina Lenz operates, a printing and paper focused website.

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