MAUMEE, OHIO – For the 14th consecutive time since the study started in 1998, Therma-Tru® has ranked highest amongst builders in the category of “Brands Used in the Past Two Years” in the entry door category in the 2011 Builder Brand Use Study. The industry-leading door manufacturer also ranked highest in the category of “Brand Used Most” (for the 13th time) and highest in quality.
“We’re pleased that our expertise in crafting innovative fiberglass doors is repeatedly met with the approval and support of builders nationwide,” says Dave Randich, president of Therma-Tru. “Capturing the lead position in these three important study categories showcases the emphasis Therma-Tru places on the total ‘door experience’ for builders related to all the entryways in the home. From our dedication to creating complete door systems to our sales support to the overall breadth of our product offering, we focus on exceeding the expectations of our builder customers.
“For almost 50 years our company has created positive door experiences for builders that ultimately pass down to the homeowner who feels secure and confident in their entry door. The dedicated efforts we’ve made at Therma-Tru with the introduction and evolution of fiberglass doors has provided builders with entrance solutions they can trust. However, our efforts reach further than just the front door. We’ve made it a priority to provide builders with the sales support, broad selection of doors at a variety of price points, and reliable on-time product delivery they need to create exceptional entrances on their homes.”
The yearly Builder Brand Use Study, presented by Builder magazine, originated in 1998 and includes a nationwide survey of builders on their preferences related to a wide variety of products and brands. Therma-Tru has captured the highest ranking in the “Brands Used in the Past Two Years” category since the inception of the program.
“At Therma-Tru, we’re especially pleased that builders recognize our dedication to crafting top-quality doors year-after-year by providing us with these high rankings,” says Randich. “We’re constantly striving to enhance their businesses by offering our full system technology, warranty, on-time delivery and after-sales support. These Therma-Tru hallmarks keep builders on track for increasing sales and reducing callbacks.
“Our overall goal is to provide builders with the start-to-finish support and products they need to help them grow their businesses. We couldn’t do this without the ongoing dedication of our fabricators and dealers. Our channel partners serve a critical role in bringing our products to market. This team effort ensures a smooth, successful product flow from our facilities right to the consumer’s home.”
Results of the 2011 Builder Brand Use Study are being made available in the April issue of Builder magazine.
Therma-Tru is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO).
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