tesa to celebrate 75th anniversary

CHARLOTTE, NC -- Company officials of tesa tape, inc., an affiliate of tesa SE, a global leader in the manufacture and supply of pressure-sensitive adhesive tapes, are pleased to proclaim that this year marks the 75th anniversary of the first tesa-branded product being produced and made available by parent company Beiersdorf.

The roots of the first tesa product date back well beyond 75 years, with an initial adhesive medical bandage developed by Paul Beiersdorf in 1882 in Germany. Mr. Beiersdorf patented his adhesive technology, and the Beiersdorf Company and the foundation of the tesa brand were born.

Innovations to the adhesive tape line continued for several years, and in 1906, the Beiersdorf Company, located in Hamburg, Germany, held a contest among its employees to suggest brand names for the adhesive tape line. Ms. Elsa Tesmer, a secretary at the company, submitted the word “tesa”, which represented a combination of letters within her name. The brand name became legalized, and the first tesa-branded product - tesa®-Klebefilm - a transparent film-backed tape designed for general-purpose holding applications, hit the market in 1936.

The birth of the tesa brand began an avalanche of product and business development activities, spawned largely by Hugo Kirchberg of the Beiersdorf Company; also known as “The Father of tesa”. Additional key milestones of the tesa brand include:
1940’s – The first branded tesa product – “tesa®-Klebefilm” – is renamed to “tesafilm”.

1950’s – Due to its large number of products, the Beiersdorf Company segmented its sales force into two teams: one for consumer markets; one for industrial markets.

1960’s – The company installed tesa product displays in a variety of DIY (do it yourself) retail stores.

1970’s – The tesa brand product line expanded to approximately 600 products. Parent company Beiersdorf segmented its business into three divisions: cosmed (cosmetics), medical, and tesa tape.

1980’s – Beiersdorf expanded production facilities outside of Europe; opened plant in Sparta, Michigan.

1990’s – The tesa division met requirements of the ISO 9000 quality standard.

2000’s – tesa AG spun off from Beiersdorf, becoming an independent company. *tesa introduced a major product innovation for paper and printing markets – tesa EasySplice®. *tesa began solvent-free production at select plants. * tesa AG became part of the Societas Europaea (SE), a European company; the company name changed to tesa SE. *tesa SE joined the Global Compact – a group of international companies committed to socially and ethically responsible practices.

2010’s – tesa developed a clean-room production environment. *tesa continues to engage emerging and expanding markets.

Today, the tesa company is one of the largest manufacturers of pressure-sensitive adhesive tapes and accessories in the world! The company employs over 3,700 people based in over 51 affiliate offices worldwide. The global product line includes more than 7000 products to meet the needs of various industries, including electronics, healthcare, renewable energies, automotive / transportation, printing, consumer, and many more.

As a leading global company, tesa embraces its commitment to being a socially responsible business partner. Affiliate offices around the world engage in community service projects, such as volunteering in schools and providing needed supplies to various organizations and charities. Additionally, the company continues to make key strides in its “green” initiatives, including meeting stringent requirements to reduce and eliminate the use of solvents during production processes.

About tesa tape, inc.

For over a century, tesa tape has pioneered the development of pressure-sensitive adhesive tape technologies. This rich tradition of innovation dates back to 1882 when the company's founder patented a method for manufacturing medical adhesive dressings. With this invention came the beginning of a global enterprise dedicated to the development and promotion of advanced adhesive tape solutions. Today, this worldwide company services customers in over 100 countries around the globe and holds numerous product patents. In North America, tesa markets many diverse product lines including double-sided fastening tapes, masking tapes and associated products, packaging tapes, duct and cloth tapes, and many specialty tape products. At tesa, it is our charter to provide our customers with service levels and applications expertise that are second to none in the industry. With this as our goal, we stand committed to providing adhesive tape solutions beyond the roll!

SOURCE: tesa tape Inc.

Have something to say? Share your thoughts with us in the comments below.