ALPHARETTA, GA--( Apr 18, 2011) - Sir Grout, an award-winning expert in tile and grout care and restoration, is now aiming its lance at another enemy -- dingy looking hardwood floors. This month, the company is rolling out 'Wood Armor,' a unique and cost effective wood floor renewal process designed for hardwood floors showing visible signs of wear.

Sir Grout is now the only hard floor service franchise to offer tile and grout care as well as wood floor renewal.

"Our franchise owners are getting two sources of revenue for the price of one. There are no other franchises that offer both a tile and grout restoration service, and a sandless floor renewal process," said Tom Lindberg, co-owner of Sir Grout. "It's a natural fit for our franchises, and we are excited to offer our customers this new service."

The process, which was refined by Sir Grout's research and development team, has a slate of benefits for consumers searching for a cost-effective way to beautify their tired looking wood floors.

"Most conventional renewal methods create a lot of dust, leave a strong odor and are inconvenient in that treated floors can't be walked on for several days," said Jeff Gill, co-owner of Sir Grout. "Our new Wood Armor process doesn't create the dust or odors associated with most wood finishes, it's environmentally friendly and dries within an hour."

Wood Armor is just one of many beautification services that Sir Grout offers. Color Sealing is its flagship service that cleans, seals and protects grout for years to come; and Slip Armor is a service performed to help reduce the risk of slip and falls on most hard surfaces -- perfect for high traffic home and business entryways, as well as bathrooms and showers.

Sir Grout has 22 locations in seven states, including Arizona, Connecticut, Florida, Illinois, New Jersey, New York and Pennsylvania. The company is planning to expand in the coming months. Business professionals interested in Sir Grout franchise opportunities can log on to or call 678.566.3998.

Featured in the 2011 Top 50 New Franchise report by Entrepreneur magazine, Sir Grout is the leading grout restoration and tile cleaning company in the industry. It provides distinctive tile and grout cleaning, sealing and restoration services including its proprietary ColorSeal process. Using only non-toxic water-based products, the company employs environmentally sensitive technologies to quickly and safely restore the beauty of ceramic, stone and grout. To find a location or learn more about Sir Grout's services, consumers should log on to

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