ATLANTA – Simmons Bedding Company announced today that it is partnering with United Furniture Industries, Inc., to brand its collection of furniture with the Simmons® and Beautyrest® brands. The license agreement combines the strength of Simmons’ technology and brand names with the fashion-forward look of United Furniture’s lines of stationary upholstery, motion upholstery, recliners and sleepers.
“We are thrilled to be working with an innovative, high-quality furniture provider like United Furniture,” said Tim Oakhill, Simmons’ executive vice president of marketing. “We chose to work with United Furniture because of the wide selection and quality tailoring United offers consumers. Our goal was to partner with the industry leader, and United Furniture definitely meets that criterion.”
The collection officially will launch in January 2009. As part of the process to find a new upholstery partner, Simmons engaged Mann, Armistead & Epperson, Ltd. to assist in reviewing the marketplace options, soliciting potential partners and executing the transaction.
“We are excited about partnering with such a company that is recognized by the U.S. consumer as a leading brand name in quality and innovation,” said Larry George, president of United Furniture. “We believe that incorporating the rich heritage of the Simmons brand with our quality, value-driven upholstery will give our product a superior edge at the retail level.”
About Simmons Company
Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest Studio™, ComforPedic by Simmons™, Natural Care®, Beautyrest Beginnings™ and Deep Sleep®. Simmons Bedding Company operates 19 conventional bedding manufacturing facilities and two juvenile bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.
About United Furniture Industries
United Furniture Industries for 26 years has specialized in manufacturing quality fashion forward, value driven upholstered stationary, leather, sleepers and motion furniture. United Furniture Industries has 5 state-of-the-art U.S. plants in North Carolina and Mississippi. An “Express Ship” program housed in 2.5 million square feet of manufacturing and warehouse space offers rapid replenishment to customers in five business days. United Furniture is committed to delivering Style, Comfort and Value in every piece of furniture to its customers.
SOURCE: Simmons Co.
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