Ham Lake, MN – Safety Speed Cut is proud to announce their new visual identity and company name. The new logo design and name is part of the company’s ongoing strategic effort to expand their product lines and to also enhance their brand identity. “The new graphics are a significant milestone in our business strategy that will continue to position Safety Speed Manufacturing as a leading American manufacturer of high quality woodworking machinery. As we move forward into a new era, the new look represents a modern yet distinctive brand, which will help us grow our product lines for years to come while providing more brand consistency in our marketing communications efforts,” said Tom Houska, Marketing Representative of Safety Speed Manufacturing.

The new name Safety Speed Manufacturing is a shortened version of Safety Speed Cut Manufacturing Co. Inc. “The word “Cut” in our name no longer represents our full capacity; our current products can Cut, Rout, Sand, and Edge material. These factors have led us down the path to shortening our name to “Safety Speed” and creating a new logo that has similar colors and a similar shape to the current logo but with more focus on our name and potential,” said Brian Donahue, President of Safety Speed Manufacturing.

SOURCE: Safety Speed Machinery