Rockler surpasses Earth Day goal of 10,000 trees

MEDINA, MN -- - Rockler Woodworking and Hardware partnered with the Hardwood Forestry Fund and set a goal to plant over 10,000 hardwood trees as part of an event to celebrate Earth Day. Rockler pledged to donate the price of one tree for every purchase made at their website,, from April 20-27 - with the goal of raising enough money to plant 10,000 trees. By 12 Noon CST yesterday, Rockler surpassed its goal.

Though Rockler has a long been a supporter of reforestation efforts and specifically the Hardware Forestry Fund, this event was the first time the family-owned company based out of Medina, MN involved its customers. "The event has been so hugely successful and has received overwhelming customer support" said Scott Ekman, Vice President of Marketing at Rockler.

"Surpassing our goal tells us that our customers really understand the importance of supporting
organizations like the Hardwood Forestry Fund, and we in turn, extend our support."


Using seedling planting, direct seeding, and forest management techniques to promote natural regeneration, the Hardwood Forestry Fund creates sustainable forests on suitable and quality public sites. The young forests are managed for wildlife habitat, water quality, soil conservation, timber products, and natural resource education. The Hardwood Forestry Fund is a 501 (c) (3) educational foundation based in Reston, VA and is supported by forest products industry, conservation-focused foundations, and individuals. Contributions are deductible to the extent allowed by law.


Celebrating its 55th anniversary as a family-run business, Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber and other high quality woodworking products. Rockler has 29 retail locations in AZ, CA, CO, GA, IL, IN, MA, MI, MN, MO, NH, NY, OH, OR, PA, TX, WA, and WI – plus 60 independent reseller locations nationwide, as well as extensive catalog and internet operations.

SOURCE: Rockler Woodworking and Hardware

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