FRANKFURT – Pfleiderer Industrie in Frankfurt has received the 2011 Design Plus Award from Material Vision, which is awarded by the Frankfurt Exhibition Centre and the Design Council, for its product innovation of BalanceBoard. The jury assessed BalanceBoard as an outstanding example of the processing of annual plants, considering it one of the most important achievements in material research for sustainable furniture production and interior design. With this award from Material Vision, BalanceBoard is automatically nominated for the Design Prize of the Federal Republic of Germany.
“We are delighted to receive this award and are very proud that BalanceBoard, after four years of intensive development work, has been able to establish itself on the market so quickly and collect so many awards,” explains Stefan Göldner, Marketing Manager of Pfleiderer Industrie. This investment in the future of bio-materials has certainly been worthwhile, because BalanceBoard is sustainable, saves resources and is significantly lighter. At the same time, it fulfils all the technical requirements on comparable standard chipboard panels, without any of the disadvantages in processing and disposal that have to be accepted in the case of other light materials whose weight is reduced by means of synthetic materials.
The raw material supply is also ensured in the long term, since BalanceBoard consists of approx. 35% of annual plants which grow within one summer, close to the point of production. In times when wood is in short supply, this reliability is also appreciated by customers from the
furniture industry, the trade and interior design. With BalanceBoard, Pfleiderer can give them security of supply for generations to come. And the good feeling of doing something for the climate and the environment, because like wood, the plant granulate in BalanceBoard acts as a CO2 sink, permanently binding the carbon collected in quick-growing raw materials
during a summer. The lower weight also reduces the transport costs.
About Pfleiderer Industrie:
Pfleiderer Industrie GmbH, a subsidiary of the Pfleiderer AG, is a manufacturer of composite
woods and finishing products for the furniture, doors and specialist industries as well as for
the interior accessories, timber frame construction and the prefabricated house industry.
More information at industrie.pfleiderer.com
Über Design Plus:
Plus competition was initiated by the initiative "Form and Life", provided by Messe Frankfurt,
German Design Council and Deutscher Industrie- und Handelskammertag. For the first time
it took place at Ambiente, Frankfurt international consumer-goods fair. Nowadays the
international competition is also established for the technical fairs like ISH, Light & Building
and Material Vision. Design Plus is one of the leading design competitions in Germany.
ber Material Vision 2011:
The Design Plus award honours excellent and especially innovative design. Biennial during
the Material Vision fair the Design Plus designation is given to products developed
and manufactured by involving innovative materials or processing techniques. At the
Material Vision competition manufacturers of different branches, designers and
architects present themselves to the jury of experts with pioneering materials and products.
For the manufacturers and designers being awarded, the Design Plus label is an excellent
marketing tool. Design Plus Material Vision is the most important award in the realm of
material innovation with the highest number of competition entries. Receiving an award
creates an effective instrument for positioning the company and distinguishing the product in
the area of product innovations and new materials. By winning the Design Plus award the
product is automatically nominated for the forthcoming Design Award of the Federal
Republic of Germany.
The Design Plus Material Vision competition is organized by the German Design Council in
cooperation with Messe Frankfurt and was launched in 2005.
About the Pfleiderer Group:
Pfleiderer AG is one of the worldwide leading manufacturers of engineered wood products,
surface finishing and laminated flooring. It employs around 5,200 staff at 18 locations in
North America and western and eastern Europe, manufacturing for the furniture industry,
specialist and home improvement stores and interior design suppliers. Further information
can be found a pfleiderer.com
Have something to say? Share your thoughts with us in the comments below.