Neumarkt/Cologne – The Pfleiderer AG Business Center Western Europe (BC West) is pleased to announce good news today at Interzum 2011, the international trade fair for the furniture industry. “We have kicked off the new year with great enthusiasm and gusto and – alongside all the necessary restructuring measures – with optimism and success”, says Michael Wolff, CEO for BC Western Europe.

Mr. Wolff goes on to add that BC West is on the right path with implementing its restructuring plan and in the interim has already put significant elements of it into practice. “Added to this is the fact that demand has shown continued stability in the German market and in the areas of renovation and contract business.” With the Business Center concentrating its marketing for western Europe primarily on these areas, he adds that 2011 is developing into an overall positive year for them as manufacturers of engineered wood products. “All our Business Units and brands are above plan with regard to turnover and performance and are significantly ahead of last year. The BC Western Europe is back in the black for the first quarter which confirms that the restructuring programme and the new orientation is taking hold”, Wolff comments.

A notable increase in the BalanceBoard range

Pfleiderer is also enjoying initial successes with its innovative material BalanceBoard; during Interzum Pfleiderer will receive the coveted Interzum High Quality Award. The innovative strength of BalanceBoard is also confirmed by the many other accolades received. Since its introduction onto the market at the beginning of the year, this material, made from annual plants, has proven itself many times over with the result that Pfleiderer has been able to present a significantly broadened range at Interzum. “Customers and installers are reporting excellent handling characteristics for this particularly sustainable, light panel”, confirms Rainer Zumholte, Managing Director of the subsidiaries Pfleiderer Industrie and wodego.

Illusion by Duropal is Best of the Best at Interzum

There is one particular award that Meinolf Hering, who heads the Duropal Business Unit in the Pfleiderer Group, can be especially pleased with: the surface structure Illusion, manufactured by this HPL expert with headquarters in Arnsberg, has been awarded the title Best of the Best by the Interzum jury. This innovative surface structure, with its soft waves simulating a 3D effect several centimetres deep, was previously limited in the stock programme to just a few selected solid colours. In this exhibition year, HPL expert Duropal has augmented its characteristic Illusion collection with current design trend decors.

Pfleiderer at Interzum in Hall 06.1 on stand no. D010

A further step taken by the Pfleiderer brands is to add surface finishes and a variety of new decors to their range and extend their digital printing expertise.

Visitors to the Interzum fair in Cologne on 25th-28th May can find out more at the Pfleiderer stand no, D010 in Hall 06.1.

Pfleiderer AG is one of the worldwide leading manufacturers of engineered wood products, surface finishing and laminated flooring. It employs around 5,400 staff at 20 locations in North America and western and eastern Europe, manufacturing for the furniture industry, specialist and home improvement stores and interior design suppliers.

SOURCE: Pfleiderer AG

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