Alpena, MI – Panel Processing, Inc has launched its new website at www.panel.com. The dramatically redesigned site, created by the company’s in-house marketing team in conjunction with Gaslight Media, embodies the company’s service practices and commitment to the growing needs of its customers. The newly re-designed site offers:
* Warm welcoming ambiance
* Featured homepage video introducing products and services and the company’s friendly personality
* Streamlined searching
* More intuitive navigation
* Interactive exhibitions using multimedia and technology

The site’s homepage welcomes visitors with bold new colors, a clean uncluttered design, and moving images with featured content centered on Panel’s mission to inspire lifelong customer relationships, tailored services, and video content to introduce the Panel family.

“With changing customer needs, the introduction of new products, and the availability of new web technology, it was time for a comprehensive restructuring of the online window to our services,” said Mary Beth Stutzman, National Marketing Manager of Panel Processing, Inc. “The new www.panel.com is easier to use, represents our diverse range of capabilities, and provides increased flexibility for future growth. It will greatly improve the interactive experience of website visitors as we move ahead into new realms of service.”

Annually, thousands of users visit www.panel.com to investigate fabrication capabilities, coating treatments, and product offerings. The development of the new site began in 2010. Extensive research was performed in order to provide website visitors with an interactive, meaningful experience.

The website features new types of digital content, inspired by the social nature of everyday interaction. Links to the company’s Facebook page as well as LinkedIn profile and YouTube channel are also included so customers and site visitors can continue the interaction beyond the website visit. Furthermore, more efficient channels through which customers can communicate with Panel team members have been incorporated.

“Until now, the website has previously relied on static display to present company information,” said Stutzman. “This launch lays the groundwork for a philosophy of enduring evolution and expansion of www.panel.com with ongoing updates to features and improvements to better serve our customers. We look forward to feedback from our users and exciting new developments to come.”

Stutzman encourages current Panel Processing, Inc customers and other to visit the new website and explore the environment.


About Panel Processing, Inc

The 40-year legacy of Panel Processing, Inc., a company built on pegboard, has grown into the nation’s leading custom panel fabrication and coating specialist. Six locations across the nation offer customers the capacity to turn around high-volume runs in a timely manner. Panel and its subsidiaries, Holland Panel Products and Alabama Inter-Forest, serve many markets such as retail fixture, P.O.P. display, packaging, furniture, toy and game, digital print signage, cabinets, and many more. Utilizing thin or thick HDF, MDF, hardboard, particleboard, plywood, thermalfused melamine, melamine coated paper and vinyl laminates, and/or lightweight core panels, Panel employs the latest CNC machines and equipment for boring, cutting, drilling, edge machining, edge banding – both straight line and contour, edge foiling, laminating, curtain coating paint finishes, roll coat finishes, and woodgrain printing. Panel’s in-house paint company can match any color including custom color matched or clear UV finishes with a UV top coat. Each job is custom created to fit customer specifications. Panel also functions as an outsourcing partner to allow customers the extra capacity necessary to bid a job.

SOURCE: Panel Processing Inc.

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