COMMERCE, Calif. - Nova LifeStyle, Inc. (OTCQB: STVS) (OTCBB: STVS) (website:, an emerging U.S. based leader in the design, manufacture and worldwide distribution of urban contemporary furniture, announced today it anticipates setting new sales records with the introduction of an expanded line of newly designed Diamond-branded sofas at the Summer 2012 Las Vegas Market Furniture Show taking place this week July 30th to August 3rd.

Ms. Tawny Lam, president of Nova LifeStyle, commented, "The preliminary response from our growing list of nationally ranked 'top 100' customers has been highly enthusiastic -- with particular interest in our luxurious new 'surround sound' sofas with built-in iPhone/iPad docks and speaker systems -- one of nine new models being introduced at the show. As always, each new model makes a bold, contemporary lifestyle statement and combines this with comfort, functionality and perceived value."

Larger New Las Vegas Showroom and New Shipping and Inventory Programs

The Company noted that this year it will be welcoming visitors to the show at its new, much larger 10,000 square foot showroom, which will serve customers on a year round basis.

Additionally, the Company is introducing two significant new programs to better serve customers. These include a "quick ship" program that will reduce delivery times to between three and five days, as well as an improved inventory stocking program, which will provide increased (five times more than previously) stock inventory availability on most new models.

Expanded Sales Teams Set to Achieve New Records

In preparation for the Las Vegas show, the Company said it has significantly expanded its sales teams, extended sales territories, as well as added new ones, as part of an aggressive effort to ramp up sales to new records.

"We have set a highly achievable goal of tripling prior sales records with this exciting new sofa line, and our team will be out of the gate quickly and running hard to achieve this when the show opens," Ms. Lam said. She added, "We fully anticipate maintaining this momentum heading into September, when we will be complementing our new sofa line with the introduction of equally exciting matching furniture collections."

Source: Nova LifeStyle, Inc.

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